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Research article

First published 2013-9

Situated bottom of the pyramid markets and the multinational corporation

James R. Faulconbridge

Marketing Theory

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Research article

First published 2005-07

Dynamic Transformations for Base-of-the-Pyramid Market Clusters

Eric J. Arnould, Jakki J. Mohr

Journal of the Academy of Marketing Science

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Research article

First published 2013-9

What are bottom of the pyramid markets and why do they matter?

Katy Mason, Ronika Chakrabarti, Ramendra Singh

Marketing Theory

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Research article

First published 2012-12

Revisiting the Debate over the Bottom of the Pyramid Market

Arpita Agnihotri

Journal of Macromarketing

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Research article

First published 2015-12

Integrating Producers at the Base of the Pyramid with Global Markets: A Market Learning Approach

Souleïmane A. Adekambi, Paul T.M. Ingenbleek, Hans C.M. van Trijp

Journal of International Marketing

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Research article

First published 2015-4

Multilevel Marketing Diffusion and the Risk of Pyramid Scheme Activity: The Case of Fortune Hi-Tech Marketing in Montana

Stacie Bosley, Kim K. McKeage

Journal of Public Policy & Marketing

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Research article

First published 2019-7

Sticking to the social mission: Microinsurance in bottom of the pyramid markets

B Elango, Stephen Chen, Jim Jones

Journal of General Management

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Research article

First published 2013-12

Impact of ICT-Enabled Product and Process Innovations at the Bottom of the Pyramid: A Market Separations Perspective

Monideepa Tarafdar, Ramendra Singh, Prashanth Anekal

Journal of Information Technology

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Research article

First published 2018-11

Integrating Bottom-of-the-Pyramid Producers with High-Income Markets: Designing Institutional Arrangements for West African Shea Nut Butter Producers

Souleimane A. Adekambi, Paul T.M. Ingenbleek, Hans C.M. van Trijp

Journal of Public Policy & Marketing

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Research article

First published 2014-6

Toward Sustainability: Public Policy,Global Social Innovations for Base-of-the-Pyramid Markets,and Demarketing for a Better World

Rajan Varadarajan

Journal of International Marketing

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