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1-4 of 4 results for Publicité comparative

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Research article

First published 1998-6

Publicité comparative versus non comparative: une méta-analyse

Dhruv Grewal, Sukumur Kavanoor, Edward F. Fern [...]

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2001-6

Christian Dianoux, Jean-Luc Herrmann

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2008-3

Lars Bergkvist, John R. Rossiter

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2009-12

Jean-Philippe Galan

Recherche et Applications en Marketing (French Edition)