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Research article

First published 1994-01

Benefit Segments of the Female Apparel Market: Psychographics,Shopping Orientations,and Demographics

Soyeon Shim, Marianne C. Bickle

Clothing and Textiles Research Journal

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Research article

First published 1978-01

Psychographic Segmentation of Tourists

Charles D. Schewe, Roger J. Calantone

Journal of Travel Research

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Research article

First published 1986-1

The Generalizability of Psychographic Market Segments across Geographic Locations

Jack A. Lesser, Marie Adele Hughes

Journal of Marketing

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Research article

First published 2013-9

Psychographic Segments of College Females and Males in Relation to Substance Use Behaviors

Tiffany Ashley Suragh, Carla J. Berg, Eric J. Nehl

Social Marketing Quarterly

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Research article

First published 2002-12

Perceptions of the Service Experience: Using Demographic and Psychographic Variables to Identify Customer Segments

T. Christopher Greenwell, Janet S. Fink, Donna L. Pastore

Sport Marketing Quarterly

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Other

First published 2008-6

Resistance to Influenza Vaccination: Psychographics,Audience Segments,and Potential Promotions to Increase Vaccination

Robert John, Marshall K. Cheney

Social Marketing Quarterly

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Research article

First published 2002-09

Consumer Lifestyles: A Social Stratification Perspective

Rob Lawson, Sarah Todd

Marketing Theory

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Research article

First published 1977-09

Psychographic Profiles of Media Usage Segments

Jesse E. Teel, William O. Bearden, Richard M. Durand

Journal of the Academy of Marketing Science

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Research article

First published 2022-5

Segmenting the Bottom of the Pyramid Consumers: Theoretical Approach

Devinder P. Singh, Justin Paul, Pooja Sharma

International Journal of Market Research

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Research article

First published 1990-9

Developing and Testing a Model of Psychographic Market Segmentation

Deon Rousseau

South African Journal of Psychology

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