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Research article

First published 2006-12

From Marketing to Project Management

Laurence Lecoeuvre-Soudain, Philippe Deshayes

Project Management Journal

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Other

First published 2009-9

Positioning of the Stakeholders in the Interaction Project Management-Project Marketing: A Case of a Coconstructed Industrial Project

Laurence Lecoeuvre Soudain, Philippe Deshayes, Henrikki Tikkanen

Project Management Journal

Free access

Research article

First published 2017-11

Academic researchers on the project market in the ethos of knowledge capitalism

Kristiina Brunila, Kristiina Hannukainen

European Educational Research Journal

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Research article

First published 2025-2

Recruiting the next generation of project managers: Student interests,industry needs,and marketing messages

S Paige Gardiner, Travis Simkins, Maureen S Andrade [...]

Industry and Higher Education

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Research article

First published 2009-12

A Case Study of Teaching Marketing Research Using Client-Sponsored Projects

Liliana L. Bove, W. Martin Davies

Journal of Marketing Education

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Research article

First published 2017-1

Employment and Labor Market Results of the SOPHIE Project

Mireia Julià, Laia Ollé-Espluga, Christophe Vanroelen [...]

International Journal of Social Determinants of Health and Health Services

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Research article

First published 2010-8

Creating International Community Service Learning Experiences in a Capstone Marketing-Projects Course

Lynn E. Metcalf

Journal of Marketing Education

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Research article

First published 2026-1

On Matching Efficiency in Online Labor Markets for IT Services: The Role of Project Description

Xue Guo, Jing Gong, Paul A. Pavlou

Production and Operations Management

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Research article

First published 2011-12

Marketing Capstone Models The Apprentice Television Show With Client-Sponsored Projects

Judy Strauss

Journal of Marketing Education

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Research article

First published 2021-12

Student Interest in Client-Sponsored Projects: The Quest for Engagement in Marketing Research Courses

Mujde Yuksel, Andrew N. Smith, Robert S. Smith [...]

Journal of Marketing Education

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