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Select article: Répertoires de critiques et conflits des mondes: une approche conventionnaliste des programmes de fidélisation

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Research article

First published December, 2012

Répertoires de critiques et conflits des mondes: une approche conventionnaliste des programmes de fidélisation

Mariem El Euch Maalej, Dominique Roux

Recherche et Applications en Marketing (French Edition)

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