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Research article

First published 2017-2

Behavioural Effects of Nonconscious Mimicry and Social Intentions

Sabrina Pei-Han Wong, Nicole Hartley, Alastair Tombs

Australasian Marketing Journal

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Research article

First published 2016-8

The Joint Effects of Regulatory Focus and Argument Strength of Product Related Information on Choice Behaviour

Anirban Som

Australasian Marketing Journal

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Research article

First published 2023-1

Role of Social Networking Sites in Financial Product Choice: An Investigation Through the Theory of Planned Behavior

Mohammed Anam Akhtar, Khurram Ajaz Khan, Hung Cuong Hoang

Business Perspectives and Research

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Research article

First published 2000-6

A Behavioural Analysis of Sponsorship

Janet Hoek, Garry Thorpe, Philip Gendall [...]

Australasian Marketing Journal

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Research article

First published 2021-10

Structural Equation Modelling of Properties That Trigger Purchaser’s Confidence in Acquisition of Products and Consumer’s Brand Choice in Rural Areas

Akansha Madan

International Journal of Rural Management

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Research article

First published 2018-12

Product design and hierarchized persuasion process: An application to three household electrical products

Imène Belboula, Claire-Lise Ackermann, Jean-Pierre Mathieu

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2023-6

The Influence of Children on Parents’ Purchase Decision for Nutritional Health Drinks: A Study of Delhi,India

Nahid Ansari, Abhishek Dadhich, Puneeta Ajmera

Asia-Pacific Journal of Management Research and Innovation

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Other

First published 2010-5

Mind shift,mode shift: A lifestyle approach to reducing car ownership and use based on behavioural economics and social marketing

Stephen Young, Vivienne Caisey

Perspectives in Public Health

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Research article

First published 1986-3

Predicting the Labour Vote in 1983: Social Backgrounds versus Subjective Evaluations

Paul Whiteley

Political Studies

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Research article

First published 2000-6

Using Means-End Chains for Analysing Occasions - Not Buyers

John Hall, Larry Lockshin

Australasian Marketing Journal

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