Sage Journals: Discover world-class research

Retricted access

Research article

First published 2013-11

The Influence of Private Labels on Retailer Cooperation

Christian Zippel, John Wilkinson, Thomas Vogler

Australasian Marketing Journal

Retricted access

Research article

First published 2012-5

Value-For-Money Perceptions of Supermarket and Private Labels

Magda Nenycz-Thiel, Jenni Romaniuk

Australasian Marketing Journal

Retricted access

Research article

First published 2022-01

Quality and Private Label Encroachment Strategy

Xue Li, Xiaoqiang Cai, Jian Chen

Production and Operations Management

Retricted access

Research article

First published 2011-5

The Nature and Incidence of Private Label Rejection

Magda Nenycz-Thiel, Jenni Romaniuk

Australasian Marketing Journal

Retricted access

Research article

First published 2014-3

Moderating Effects of the Relationship between Private Label Share and Store Loyalty

Nicole Koschate-Fischer, Johannes Cramer, Wayne D. Hoyer

Journal of Marketing

Retricted access

Research article

First published 2013-6

Role of Psychological Factors in Purchase Behaviour with Reference to Private Label Apparels

Chirag B. Rathod, Nishithkumar H. Bhatt

Asia-Pacific Journal of Management Research and Innovation

Retricted access

Research article

First published 2003-06

A Comparison of Apparel Garment Prices By National,Retail,And Private Labels

Pamela S. Norum

Clothing and Textiles Research Journal

Retricted access

Research article

First published 2010-10

Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice

Inge Geyskens, Katrijn Gielens, Els Gijsbrechts

Journal of Marketing Research

Retricted access

Research article

First published 2021-6

Determining the Influence of Private Labels on Sales of National Brands: A Qualitative Approach

Sheikh Basharul Islam, Suhail Ahmad Bhat, Mushtaq Ahmad Darzi

FIIB Business Review

Retricted access

Research article

First published 2008-11

Private-Label Use and Store Loyalty

Kusum L. Ailawadi, Koen Pauwels, Jan-Benedict E.M. Steenkamp

Journal of Marketing

Search results