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Retricted access

Research article

First published 2004-08

Ten Anchor Points for Teaching Principles of Marketing

Chuck Tomkovick

Journal of Marketing Education

Free access

Research article

First published 2024-6

The Power of Digital and Promotional Instructional Resources: An Industry & Consultancy Perspective

Rachel Poker, Andrea Pisa, Thomas Grant

Proceedings of the International Symposium on Human Factors and Ergonomics in Health Care

Retricted access

Research article

First published 2007-3

Drug Markets: A Classroom Experiment

Gwendolyn Alexander Tedeschi

The American Economist

Open access

Research article

First published 2022-5

Mass media and communication interventions to increase HIV testing among gay and other men who have sex with men: Social marketing and visual design component analysis

Julie Riddell, Gemma Teal, Paul Flowers [...]

Health: An Interdisciplinary Journal for the Social Study of Health,Illness and Medicine

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Research article

First published 1996-3

Teaching Methodologies Used in Basic Marketing: An Empirical Investigation

Kenneth E. Clow, Mary Kay Wachter

Journal of Marketing Education

Retricted access

Research article

First published 2017-4

Universal Design for Learning in Teaching Large Lecture Classes

Tereza Dean, Anita Lee-Post, Holly Hapke

Journal of Marketing Education

Retricted access

Research article

First published 2002-04

Team Learning in a Marketing Principles Course: Cooperative Structures That Facilitate Active Learning and Higher Level Thinking

Sigfredo A. Hernandez

Journal of Marketing Education

Retricted access

Research article

First published 1996-3

The Application of the Marketing Concept in Textbook Selection: Using the Cloze Procedure

Robert Rugimbana, Chris Patel

Journal of Marketing Education

Retricted access

Research article

First published 2021-4

The Use of Interest-Inventory Measurements in Marketing Education: Improving MBA Student Team Effectiveness

Russell Lemken, Judy A. Siguaw

Journal of Marketing Education

Retricted access

Research article

First published 2003-3

Web Evaluation Tool (WET): A Creative Web Tool for Online Educators

Mohammad Khalid Hamza

Journal of Educational Technology Systems

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