You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (13)

Journals (0)

1-10 of 13 results for Price-Brand equity relationship

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: An Examination of Selected Marketing Mix Elements and Brand Equity

Retricted access

Research article

First published 2000-04

An Examination of Selected Marketing Mix Elements and Brand Equity

Boonghee Yoo, Naveen Donthu, Sungho Lee

Journal of the Academy of Marketing Science

Select article: A Study of Brand Equity Formation in the Fast Moving Consumer Goods Category

Retricted access

Research article

First published 2019-6

A Study of Brand Equity Formation in the Fast Moving Consumer Goods Category

Mohammad Shariq

Jindal Management Journal

Select article: Cutting Edge Research: To Build Predictive Price‐Volume Model Quantitative Research & Analytics (with an example of Indian Tyre Industry)

Retricted access

Research article

First published 2012-1

Cutting Edge Research: To Build Predictive Price‐Volume Model Quantitative Research & Analytics (with an example of Indian Tyre Industry)

Dhruv Bhardwaj, Dwip Ratan Das, Mohan Krishnan [...]

Metamorphosis: A Journal of Management Research

Select article: Structural relationships among involvement,destination brand equity,satisfaction and destination visit intentions: The case of Japanese outbound travelers

Retricted access

Research article

First published 2009-10

Structural relationships among involvement,destination brand equity,satisfaction and destination visit intentions: The case of Japanese outbound travelers

Soon-Ho Kim, Hye-Sook Han, Stephen Holland [...]

Journal of Vacation Marketing

Select article: Does Double Jeopardy Apply Using Average Spend per Buyer as the Loyalty Metric?

Retricted access

Research article

First published 2017-11

Does Double Jeopardy Apply Using Average Spend per Buyer as the Loyalty Metric?

John Dawes, Allison Bond, Nicole Hartnett [...]

Australasian Marketing Journal

Select article: The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity

Retricted access

Research article

First published 1998-5

The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity

Ajay Kalra, Ronald C. Goodstein

Journal of Marketing Research

Select article: Brand-Extension Price Premiums: The Effects of Perceived Fit and Extension Product Category Risk

Retricted access

Research article

First published 2005-04

Brand-Extension Price Premiums: The Effects of Perceived Fit and Extension Product Category Risk

Devon DelVecchio, Daniel C. Smith

Journal of the Academy of Marketing Science

Select article: Boosting Customer Satisfaction: The Power of Brand Image in Vietnam’s Fast-food Scene

Retricted access

Research article

First published 2025

Boosting Customer Satisfaction: The Power of Brand Image in Vietnam’s Fast-food Scene

Van Kien Pham, Minh Hieu Vo, Ai Van Huynh [...]

Business Perspectives and Research

Select article: CSR,Trust,Brand Loyalty and Brand Equity: Empirical Evidences from Sportswear Industry in the NCR Region of India

Retricted access

Research article

First published 2019-6

CSR,Trust,Brand Loyalty and Brand Equity: Empirical Evidences from Sportswear Industry in the NCR Region of India

Rajesh Sharma, Vranda Jain

Metamorphosis: A Journal of Management Research

Select article: A structural analysis of destination brand equity in mountainous tourism destination in northern India

Retricted access

Research article

First published 2019-10

A structural analysis of destination brand equity in mountainous tourism destination in northern India

Vikrant Kaushal, Suman Sharma, G Mahender Reddy

Tourism and Hospitality Research

1
2
10 / page

Article type

Publication date

Subjects

Access