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1-5 of 5 results for Prestige brand preferences

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Research article

First published 2012-11

An Empirical Investigation of the Relationship between Personality Traits,Prestige Sensitivity,and Fashion Consciousness of Generation Y in Australia

Riza Casidy

Australasian Marketing Journal

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Research article

First published 2015-3

An Extended Model of Preference Formation between Global and Local Brands: The Roles of Identity Expressiveness,Trust,and Affect

Yi Xie, Rajeev Batra, Siqing Peng

Journal of International Marketing

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Research article

First published 1998-5

How Brand Names Affect the Demand for Twin Automobiles

Mary W. Sullivan

Journal of Marketing Research

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Research article

First published 2011-7

The Asymmetric Effects of Extending Brands to Lower and Higher Quality

Timothy B. Heath, Devon DelVecchio, Michael S. McCarthy

Journal of Marketing

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Research article

First published 2015-3

The Role of Consumer Knowledge Dimensions on Country of Origin Effects: An Enquiry of Fast-consuming Product in India

Joji Alex N., Ajin Mathew Abraham

Vision: The Journal of Business Perspective