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Research article

First published 2010-10

Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice

Inge Geyskens, Katrijn Gielens, Els Gijsbrechts

Journal of Marketing Research

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Research article

First published 2010-12

What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

Jan-Benedict E.M. Steenkamp, Harald J. Van Heerde, Inge Geyskens

Journal of Marketing Research

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Research article

First published 2011-5

The Nature and Incidence of Private Label Rejection

Magda Nenycz-Thiel, Jenni Romaniuk

Australasian Marketing Journal

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Research article

First published 2012-5

Value-For-Money Perceptions of Supermarket and Private Labels

Magda Nenycz-Thiel, Jenni Romaniuk

Australasian Marketing Journal

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Research article

First published 2016-7

Let Your Banner Wave? Antecedents and Performance Implications of Retailers’ Private-Label Branding Strategies

Kristopher O. Keller, Marnik G. Dekimpe, Inge Geyskens

Journal of Marketing

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Research article

First published 2003-10

Revenue Premium as an Outcome Measure of Brand Equity

Kusum L. Ailawadi, Donald R. Lehmann, Scott A. Neslin

Journal of Marketing

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Research article

First published 2007-8

Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry

Miguel I. Gómez, Vithala R. Rao, Edward W. Mclaughlin

Journal of Marketing Research

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Research article

First published 2013-7

Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation

Anne ter Braak, Marnik G. Dekimpe, Inge Geyskens

Journal of Marketing

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Research article

First published 2016

Exploring the past Behaviour of New Brand Buyers

Arry Tanusondjaja, Giang Trinh, Jenni Romaniuk

International Journal of Market Research

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Research article

First published 2026

AI-Assisted Shopping on Voice Assistants: The Efficiency–Autonomy Consumer Decision Trade-Off

Alex Mari, Andreina Mandelli, René Algesheimer

Journal of Interactive Marketing

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