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Research article

First published 2008-9

Implementing a Pre-Launch Named Patient Programme: Evidence of Increased Market Share

Andree K. Bates

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2017-5

Pre-launch Prediction of Market Performance for Short Lifecycle Products Using Online Community Data

Pradeep Kumar Ponnamma Divakaran, Adrian Palmer, Helle Alsted Søndergaard [...]

Journal of Interactive Marketing

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Research article

First published 2017-2

Advertising and Word-of-Mouth Effects on Pre-launch Consumer Interest and Initial Sales of Experience Products

Ho Kim, Dominique M. Hanssens

Journal of Interactive Marketing

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Research article

First published 2016

Exploring the past Behaviour of New Brand Buyers

Arry Tanusondjaja, Giang Trinh, Jenni Romaniuk

International Journal of Market Research

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Research article

First published 2026

Managing Firm Social Media Communications Around Fast-Paced Product Launches

Olga Ungureanu, Rutger van Oest, Koen Pauwels

Journal of Interactive Marketing

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Research article

First published 2011-1

New Insights into the Impact of Futures and Options Trading on the Underlying Spot Market Volatility in India

G. Saravanan, Devi R. Gayathri, Malabika Deo

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2020-03

Reforming the Operation Mechanism of Chinese Electricity System: Benefits,Challenges and Possible Solutions

Hao Chen, Chi Kong Chyong, Zhifu Mi [...]

The Energy Journal

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Research article

First published 2020-3

Gender Gaps in Perceived Start-up Ease: Implications of Sex-based Labor Market Segregation for Entrepreneurship across 22 European Countries

Vartuhi Tonoyan, Robert Strohmeyer, Jennifer E. Jennings

Administrative Science Quarterly

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Research article

First published 2007-6

Space debris — an insurance perspective

G E Hall

Proceedings of the Institution of Mechanical Engineers,Part G: Journal of Aerospace Engineering

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Research article

First published 2009-05

“A Married Out Daughter Is Like Spilt Water”?

Weiguo Zhang

Modern China

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