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Research article

First published 2014-5

Medical advertising on demand: A content analysis of YouTube direct-to-consumer pharmaceutical advertisements

James A Muncy, Rajesh Iyer, Jacqueline K Eastman

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 1995-10

An Advertising Agency Perspective of Food and Drug Administration Pharmaceutical Regulation

John F. Kamp

Therapeutic Innovation & Regulatory Science

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Other

First published 2008-01

News media coverage of direct-to-consumer pharmaceutical advertising: implications for countervailing powers theory

Heather Hartley, Cynthia-Lou Coleman

Health: An Interdisciplinary Journal for the Social Study of Health,Illness and Medicine

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Research article

First published 2018-5

Political Management,Research and Development,and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis?

Kelly D. Martin, Brett W. Josephson, Gautham G. Vadakkepatt [...]

Journal of Marketing

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Other

First published 1996-8

Illegal pharmaceutical advertising in China

Kara K.W. Chan

International Communication Gazette

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Research article

First published 2010-1

The Value-Relevance of Advertising: Evidence from Pharmaceutical Industry

Feng Gu, John Q. Li

Journal of Accounting,Auditing & Finance

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Research article

First published 1958-4

The Effectiveness of Pharmaceutical Advertising: A Case Study

Robert Ferber, Hugh G. Wales

Journal of Marketing

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Other

First published 1960-1

Trends in Pharmaceutical Advertising

Walter O. Wegner

Journal of Marketing

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Research article

First published 1992-4

Pharmaceutical Manufacturers and Self-Regulation of Drug Advertising and Promotion

Gerald J. Mossinghoff

Journal of Drug Issues

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Review article

First published 2022-3

Regulatory scenario of pharmaceutical advertisement in India,USA and Australia: A comparative study

Vikas Budhwar, Tarif Hussian, Manjusha Choudhary [...]

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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