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1-3 of 3 results for Percival White

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Select article: Percival White (1887–1970)

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Review article

First published December, 2011

Percival White (1887–1970)

D.G. Brian Jones, Mark Tadajewski

Marketing Theory

Select article: WHITE,PERCIVAL. Market Analysis. Its Principles and Methods. Pp. 340. Price,$3.50. New York: McGraw-Hill Book Co. Inc.,1921

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First published March, 1922

WHITE,PERCIVAL. Market Analysis. Its Principles and Methods. Pp. 340. Price,$3.50. New York: McGraw-Hill Book Co. Inc.,1921

Bruce D. Mudgett

The ANNALS of the American Academy of Political and Social Science

Select article: Marketing Research in American Industry: II

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Research article

First published July, 1947

Marketing Research in American Industry: II

William W. Heusner, Charles M. Dooley, Gordon A. Hughes [...]

Journal of Marketing

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