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Articles (14)

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1-10 of 14 results for Perceived price unfairness

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Select article: Revenue management pricing in the hotel sector: Reducing perceived unfairness to encourage willingness to pay

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Research article

First published 2020-9

Revenue management pricing in the hotel sector: Reducing perceived unfairness to encourage willingness to pay

Sourou Méatchi, Sandra Camus

Recherche et Applications en Marketing (English Edition)

Select article: The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price Unfairness

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Research article

First published 2019-8

The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price Unfairness

Isabel P. Riquelme, Sergio Román, Pedro J. Cuestas [...]

Journal of Interactive Marketing

Select article: Has Revenue Management become Acceptable?

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Other

First published 2003-11

Has Revenue Management become Acceptable?

Sheryl E. Kimes, Jochen Wirtz

Journal of Service Research

Select article: Perceptions of Price Unfairness: Antecedents and Consequences

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Research article

First published 1999-5

Perceptions of Price Unfairness: Antecedents and Consequences

Margaret C. Campbell

Journal of Marketing Research

Select article: The Consumer−E-retailer−Intermediary Triad: Why and When Unfairness Perceptions Undermine Ethicality and Consumer Repurchase Intention

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Research article

First published 2025-8

The Consumer−E-retailer−Intermediary Triad: Why and When Unfairness Perceptions Undermine Ethicality and Consumer Repurchase Intention

Oanh Dinh Yen Nguyen, Hoa Thi Ngo, Quoc Anh Le [...]

Australasian Marketing Journal

Select article: Algorithms of (un)fairness – Is personalized pricing fair game or foul play?

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Research article

First published 2025-7-03

Algorithms of (un)fairness – Is personalized pricing fair game or foul play?

Martin Ohlwein, Pascal Bruno

International Journal of Market Research

Select article: Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness

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Research article

First published 2015-7

Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness

Hyokjin Kwak, Marina Puzakova, Joseph F. Rocereto

Journal of Marketing

Select article: Price Fairness in the Era of the Sharing Economy

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Research article

First published 2019-8

Price Fairness in the Era of the Sharing Economy

Robin Chark

Cornell Hospitality Quarterly

Select article: Negative Reviews,Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth

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Research article

First published 2020-7

Negative Reviews,Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth

Thomas Allard, Lea H. Dunn, Katherine White

Journal of Marketing

Select article: Signaling through Price and Quality to Consumers with Fairness Concerns

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Research article

First published 2016-12

Signaling through Price and Quality to Consumers with Fairness Concerns

Xiaomeng Guo, Baojun Jiang

Journal of Marketing Research

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