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Select article: Positioning the Taboo Product: PeeBuddy

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Research article

First published October, 2024

Positioning the Taboo Product: PeeBuddy

Jitender Kumar, Sweta Dixit, Ashish Gupta [...]

FIIB Business Review

Select article: Taming Consumer Resistance for Taboo Products: The Case of PeeBuddy

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Case report

First published April, 2020

Taming Consumer Resistance for Taboo Products: The Case of PeeBuddy

Ruchi Jain, Anushree Tandon, Ruchi Khandelwal

South Asian Journal of Business and Management Cases

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