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Case report

First published 2019-1

The Rise of Patanjali

Neena Prasad

Business Perspectives and Research

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Research article

First published 2019-9

Consuming Indigeneity: Baba Ramdev,Patanjali Ayurveda and the Swadeshi Project of Development

Jyotirmaya Tripathy

Journal of Developing Societies

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Case report

First published 2021-12

Patanjali Ayurved Limited’s Skin Ailment Advertisement: What Have We Learnt?

Vinod Kumar, Vandana, Moulik Wason

FIIB Business Review

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Case report

First published 2020-4

Marketing at Patanjali Ayurved: Creating Value in a Herbal Way

Neeraj Pandey, Gaurav Paul

South Asian Journal of Business and Management Cases

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Research article

First published 2017-6

Patanjali Ayurveda Limited: Attraction of Ayurveda Products

Rambalak Yadav

South Asian Journal of Business and Management Cases

Open access

Research article

First published 2021-9

What is Yoga Psychology and Where Does It Stand in Contemporary Psychology?

Anand Paranjpe

Psychology and Developing Societies

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Research article

First published 1972-04

A Deconditioning Therapy Based Upon Concepts of Patanjali

N.S. Vahia, D.R. Doongaji, D.K. Deshmukh [...]

International Journal of Social Psychiatry

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Case report

First published 2021-12

Guru War: In Light of the 4’Ps of Strategic Marketing

Shantanu Saha, Vishal Soodan, Prajna Paromita Dey [...]

FIIB Business Review

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Research article

First published 2016-12

Disruptive Patanjali: Changing the Indian FMCG Landscape

Srishti Gaur, Gupta Nimit

FIIB Business Review

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Research article

First published 2020-6

The Yoga Sutra of librarianship: Towards an understanding of holistic advocacy

Courtney M Block, Christopher L Proctor

Journal of Librarianship and Information Science

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