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Research article

First published 2008-8

When 2 + 2 is Not the Same as 1 + 3: Variations in Price Sensitivity across Components of Partitioned Prices

Rebecca W. Hamilton, Joydeep Srivastava

Journal of Marketing Research

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Research article

First published 2021-9

An Examination of Partitioned Pricing and the Influence of Culture and Familiarity on Sport Consumer Behavior

Misun Won, Stephen L. Shapiro

Sport Marketing Quarterly

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Research article

First published 2018-10

When Does Partitioned Pricing Lead to More Favorable Consumer Preferences?: Meta-Analytic Evidence

Ajay T. Abraham, Rebecca W. Hamilton

Journal of Marketing Research

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Research article

First published 2022-3

All-Inclusive v. Partitioned Pricing in Sports: The effects of Pricing Format on Ticket Purchasers’ Response

Armin Marquez, Beth A. Cianfrone, Stephen L. Shapiro

Sport Marketing Quarterly

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Research article

First published 2013-07

Shipping Fees or Shipping Free? A Tale of Two Price Partitioning Strategies in Online Retailing

Mehmet Gümüş, Shanling Li, Wonseok Oh [...]

Production and Operations Management

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Research article

First published 2004-11

Price partitioning on the Internet

Lan Xia, Kent B. Monroe

Journal of Interactive Marketing

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Research article

First published 1998-11

Divide and Prosper: Consumers’ Reactions to Partitioned Prices

Vicki G. Morwitz, Eric A. Greenleaf, Eric J. Johnson

Journal of Marketing Research

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Research article

First published 2018-12

Efficient airplane arrival scheduling using a set partitioning-based branch-and-price method

Jae-Hoon Song, Han-Lim Choi

Proceedings of the Institution of Mechanical Engineers,Part G: Journal of Aerospace Engineering

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Research article

First published 2013-3

Experimental Evidence of Tax Salience and the Labor–Leisure Decision

Andrew T. Hayashi, Brent K. Nakamura, David Gamage

Public Finance Review

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Research article

First published 2019-10

When “More” Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options

Thomas Allard, David J. Hardisty, Dale Griffin

Journal of Marketing Research

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