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Research article

First published 2025-7

Markovian Pricing With Price Guarantees

Jianghua Wu, Dan Zhang, Yan Liu

Production and Operations Management

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Research article

First published 2013-11

Low Prices are Just the Beginning: Price Image in Retail Management

Ryan Hamilton, Alexander Chernev

Journal of Marketing

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Research article

First published 2021-11

Left-Digit Effect in Tourists’ Price Evaluations: The Moderating Role of Price Level and Composite Price

Suiwen (Sharon) Zou, James F. Petrick

Journal of Travel Research

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Research article

First published 2016-6

Price Transparency and Retail Prices: Evidence from Fuel Price Signs in the Italian Highway System

Federico Rossi, Pradeep K. Chintagunta

Journal of Marketing Research

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Research article

First published 2025-10

Pricing in the Presence of Strategic Consumers and Social Learning Under Contingent Pricing and Price Guarantee

Zhong-Zhong Jiang, Jinlong Zhao, Zelong Yi [...]

Production and Operations Management

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Research article

First published 2013-9

The impact of Indonesian generic medicine pricing policy on medicine prices

Yusi Anggriani, Mohamed Izham M Ibrahim, Sri Suryawati [...]

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Research article

First published 2018-5

Reference Price and Its Asymmetric Effects on Price Evaluations: The Moderating Role of Gender

Choongbeom Choi, Sung Jun Joe, Anna S. Mattila

Cornell Hospitality Quarterly

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Research article

First published 2017-2

Repairing the Damage: The Effect of Price Knowledge and Gender on Auto Repair Price Quotes

Meghan R. Busse, Ayelet Israeli, Florian Zettelmeyer

Journal of Marketing Research

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Research article

First published 2021-08

Dynamic Pricing and Price Commitment of New Experience Goods

Yu‐Hung Chen, Baojun Jiang

Production and Operations Management

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Research article

First published 2009-02

Price-Sensitivity Measurement: a Tool for Restaurant Menu Pricing

Carola Raab, Karl Mayer, Yen-Soon Kim [...]

Journal of Hospitality & Tourism Research

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