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Select article: Market mutton dressed as ÜberLamb: Diagnosing the commodification of self-overcoming

Open access

Research article

First published September, 2024

Market mutton dressed as ÜberLamb: Diagnosing the commodification of self-overcoming

James Cronin, James Fitchett, Jack Coffin

Marketing Theory

Select article: Lunch of the last human: Nutritionally complete food and the fantasies of market-based progress

Open access

Research article

First published March, 2021

Lunch of the last human: Nutritionally complete food and the fantasies of market-based progress

James Cronin, James Fitchett

Marketing Theory

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