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Articles (45)

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1-10 of 45 results for Organizational brand communication

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Select article: One size does not fit all: How construal fit determines the effectiveness of organizational brand communication

Open access

Research article

First published 2020-10

One size does not fit all: How construal fit determines the effectiveness of organizational brand communication

Dennis Herhausen, Sven Henkel, Petra Kipfelsberger

BRQ Business Research Quarterly

Select article: Organisational Roles and AI Adoption in Brand Communication

Retricted access

Research article

First published 2026

Organisational Roles and AI Adoption in Brand Communication

Bhole Nath Thakur, D. Saravanan

The Indian Economic Journal

Select article: How Do Different Types of Community Commitment Influence Brand Commitment? The Mediation of Brand Attachment

Retricted access

Research article

First published 2013-11

How Do Different Types of Community Commitment Influence Brand Commitment? The Mediation of Brand Attachment

Ning Zhang, Zhi-min Zhou, Chen-ting Su [...]

Cyberpsychology,Behavior,and Social Networking

Select article: Online brand community practices and the construction of brand legitimacy

Retricted access

Research article

First published 2017-12

Online brand community practices and the construction of brand legitimacy

Henri Hakala, Laura Niemi, Marko Kohtamäki

Marketing Theory

Select article: Impact of Corporate Social Responsibility and Transformational Leadership on Brand Community

Retricted access

Research article

First published 2007-12

Impact of Corporate Social Responsibility and Transformational Leadership on Brand Community

Karan Chaudhry, Venkat R. Krishnan

Global Business Review

Select article: Neoliberalism and the Communicative Labor of CrossFit

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Research article

First published 2018-12

Neoliberalism and the Communicative Labor of CrossFit

Eric P. James, Rebecca Gill

Communication & Sport

Select article: Change Management Communication: The Role of Meaningfulness,Leadership Brand Authenticity,and Gender

Retricted access

Research article

First published 2021-11

Change Management Communication: The Role of Meaningfulness,Leadership Brand Authenticity,and Gender

Lenna V. Shulga

Cornell Hospitality Quarterly

Select article: Organizing beyond organization: Branding,discourse,and communicative capitalism

Free access

Research article

First published 2016-11

Organizing beyond organization: Branding,discourse,and communicative capitalism

Dennis K. Mumby

Organization

Select article: “For Everyone” Means “For No One:”: Membership Tensions in Community Collaboration

Retricted access

Research article

First published 2021-8

“For Everyone” Means “For No One:”: Membership Tensions in Community Collaboration

Katherine R. Cooper

Management Communication Quarterly

Select article: StrideWalk: Reinventing Retail with a Homegrown Footwear Brand

Retricted access

Case report

First published 2025

StrideWalk: Reinventing Retail with a Homegrown Footwear Brand

Ghulam Ali Arain, Imran Hameed

Asian Journal of Management Cases

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