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Articles (71)

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1-10 of 71 results for Option choice framing

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Select article: The Effect of Option Choice Framing on Short-Term Regret from Actions/Inactions: Implications for Marketing Strategies

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Research article

First published 2010-8

The Effect of Option Choice Framing on Short-Term Regret from Actions/Inactions: Implications for Marketing Strategies

Chanthika Pornpitakpan

Australasian Marketing Journal

Select article: Framing Options as Choice or Opportunity

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First published 2014-7

Framing Options as Choice or Opportunity

Purva Abhyankar, Barbara A. Summers, Galina Velikova [...]

Medical Decision Making

Select article: Option framing for upselling tourism services: Does cognitive availability prevent irrational choices?

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Research article

First published 2022-3

Option framing for upselling tourism services: Does cognitive availability prevent irrational choices?

Verônica Feder Mayer, Glauber Eduardo de Oliveira Santos, Osiris Ricardo Bezerra Marques

Tourism Economics

Select article: Risky-Choice Framing Effects Result Partly From Mismatched Option Descriptions in Gains and Losses

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First published 2024-8

Risky-Choice Framing Effects Result Partly From Mismatched Option Descriptions in Gains and Losses

Michael L. DeKay, Shiyu Dou

Psychological Science

Select article: Choosing What I Want versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions

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Research article

First published 2000-5

Choosing What I Want versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions

C. Whan Park, Sung Youl Jun, Deborah J. Macinnis

Journal of Marketing Research

Select article: When “More” Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options

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Research article

First published 2019-10

When “More” Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options

Thomas Allard, David J. Hardisty, Dale Griffin

Journal of Marketing Research

Select article: The Effects of Framing,Problem Variations,and Providing Rationale on Choice

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Research article

First published 1991-10

The Effects of Framing,Problem Variations,and Providing Rationale on Choice

Paul M. Miller, N. S. Fagley

Personality and Social Psychology Bulletin

Select article: A framing effect of intertemporal and spatial choice

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First published 2023-6

A framing effect of intertemporal and spatial choice

Yi Kuang, Yuan-Na Huang, Shu Li

Quarterly Journal of Experimental Psychology

Select article: The Effect of Framing on Choice

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Research article

First published 1990-09

The Effect of Framing on Choice

N. S. Fagley, Paul M. Miller

Personality and Social Psychology Bulletin

Select article: Framing of Differences: Visual Product Frames Reduce Consumer Choice Deferrals

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Research article

First published 2025-3

Framing of Differences: Visual Product Frames Reduce Consumer Choice Deferrals

Yanli Jia, Jun Ouyang, John Qi Dong [...]

Journal of Marketing

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