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Research article

First published 2015-2

Risk,Information,and Incentives in Online Affiliate Marketing

Benjamin Edelman, Wesley Brandi

Journal of Marketing Research

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Research article

First published 2014-8

No Strings Attached: When Giving it Away versus Making Them Pay Reduces Consumer Information Disclosure ☆

Tiffany Barnett White, Thomas P. Novak, Donna L. Hoffman

Journal of Interactive Marketing

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Research article

First published 2009

Effects of Incentives and the Big Five Personality Dimensions on Internet Panellists’ Ratings

Andrea J. Larson, Daniel A. Sachau

International Journal of Market Research

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Research article

First published 2002-03

Shopping for Incentives

Darryl A. Hutson

Compensation & Benefits Review

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Research article

First published 2007-10

Maximising Generic Utilisation: The Power of Pharmacy Benefit Management

David B. Snow

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Research article

First published 2017-6

Social Interactions and Monetary Incentives in Driving Consumer Repeat Behavior

Kamer Toker-Yildiz, Minakshi Trivedi, Jeonghye Choi [...]

Journal of Marketing Research

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Research article

First published 2013-3

Crowdsourcing 101

Claudia Parvanta, Yannig Roth, Heidi Keller

Health Promotion Practice

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Research article

First published 2011-5

Individual Differences in Motivation to Participate in Online Panels

Elisabeth Brüggen, Martin Wetzels, Ko De Ruyter [...]

International Journal of Market Research

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Research article

First published 2011-01

The Impact of Online Brand Community Type on Consumer's Community Engagement Behaviors: Consumer-Created vs. Marketer-Created Online Brand Community in Online Social-Networking Web Sites

Doohwang Lee, Hyuk Soo Kim, Jung Kyu Kim

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 2019-9

Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns

Christian Hughes, Vanitha Swaminathan, Gillian Brooks

Journal of Marketing

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