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1-10 of 497 results for Online marketing communication

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Select article: Online communication in Spanish destination marketing organizations

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Research article

First published 2017-7

Online communication in Spanish destination marketing organizations

José Fernández-Cavia, Elena Marchiori, Claire Haven-Tang [...]

Journal of Vacation Marketing

Select article: Adaptive Heuristics That (Could) Fit: Information Search and Communication Patterns in an Online Forum of Investors Under Market Uncertainty

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Research article

First published 2019-12

Adaptive Heuristics That (Could) Fit: Information Search and Communication Patterns in an Online Forum of Investors Under Market Uncertainty

Niccolò Casnici, Marco Castellani, Flaminio Squazzoni [...]

Social Science Computer Review

Select article: Ideal Participants in Online Market Research: Lessons from Closed Communities

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Research article

First published 2013-11

Ideal Participants in Online Market Research: Lessons from Closed Communities

Aleksej Heinze, Elaine Ferneley, Paul Child

International Journal of Market Research

Select article: Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

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Research article

First published 2010-3

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Robert V. Kozinets, Kristine De Valck, Andrea C. Wojnicki [...]

Journal of Marketing

Select article: A Hierarchical Marketing Communications Model of Online and Offline Media Synergies

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Research article

First published 2009-11

A Hierarchical Marketing Communications Model of Online and Offline Media Synergies

Prasad A. Naik, Kay Peters

Journal of Interactive Marketing

Select article: The Field behind the Screen: Using Netnography for Marketing Research in Online Communities

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Research article

First published 2002-2

The Field behind the Screen: Using Netnography for Marketing Research in Online Communities

Robert V. Kozinets

Journal of Marketing Research

Select article: The Impact of Online Brand Community Type on Consumer's Community Engagement Behaviors: Consumer-Created vs. Marketer-Created Online Brand Community in Online Social-Networking Web Sites

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Research article

First published 2011-01

The Impact of Online Brand Community Type on Consumer's Community Engagement Behaviors: Consumer-Created vs. Marketer-Created Online Brand Community in Online Social-Networking Web Sites

Doohwang Lee, Hyuk Soo Kim, Jung Kyu Kim

Cyberpsychology,Behavior,and Social Networking

Select article: Online Marketing Communications and Childhood's Intention to Consume Unhealthy Food

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Research article

First published 2016-2

Online Marketing Communications and Childhood's Intention to Consume Unhealthy Food

Paramaporn Thaichon, Thu Nguyen Quach

Australasian Marketing Journal

Select article: An Analysis of Online Marketing in the Sport Industry: User Activity,Communication Objectives,and Perceived Benefits

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Research article

First published 2003-3

An Analysis of Online Marketing in the Sport Industry: User Activity,Communication Objectives,and Perceived Benefits

Matthew T. Brown

Sport Marketing Quarterly

Select article: Going undercover: Online domestic tourism marketing communication in closed and open Facebook groups

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Research article

First published 2019-7

Going undercover: Online domestic tourism marketing communication in closed and open Facebook groups

Osnat Roth-Cohen, Tamar Lahav

Journal of Vacation Marketing

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