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Research article

First published 2019-8

A Room of One’s Own: Need for Uniqueness Counters Online WoM

Robin Chark, Lawrence Hoc Nang Fong, Candy Mei Fung Tang

Cornell Hospitality Quarterly

Open access

Research article

First published 2017-8

NPS and Online WOM

Néomie Raassens, Hans Haans

Journal of Service Research

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Research article

First published 2020-3

The Impact of Diurnal Preferences on Customer Satisfaction,Word of Mouth and Repurchasing: A Study in Indian College Online Shoppers

Larry Sau Kei Leung

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2024-5

To recommend or not recommend is the question: Does NPS predict word-of-mouth?

Ann Schlosser

International Journal of Market Research

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Research article

First published 2013-8

On Brands and Word of Mouth

Mitchell J. Lovett, Renana Peres, Ron Shachar

Journal of Marketing Research

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Research article

First published 2020-6

Modeling Environmental Antecedents of Online Word-of-Mouth on Team Social Media: A Perspective of Information Value

Jerred Junqi Wang, N. David Pifer, Glaucio Scremin [...]

Sport Marketing Quarterly

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Research article

First published 2014-2

Thematic Discrepancy Analysis: A Method to Gain Insights into Lurkers and Test for Non-Response Bias

Scott A. Thompson, James M. Loveland, Paul W. Fombelle

Journal of Interactive Marketing

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Research article

First published 2007-8

Word of mouth communication within online communities: Conceptualizing the online social network

Jo Brown, Amanda J. Broderick, Nick Lee

Journal of Interactive Marketing

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Research article

First published 2011-5

Advertising: Stimulant or Suppressant of Online Word of Mouth?

Jie Feng, Purushottam Papatla

Journal of Interactive Marketing

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Research article

First published 2017-11

Measuring Customer Response to Word-of-mouth Messages on Social Media: Development of a Multi-item Scale

Ruppal Walia Sharma, Deepti Srivastava

Journal of Creative Communications

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