Search results: Sage Journals

Restricted accessResearch articleFirst published June, 2000

NIKE'S COMMERCIAL SOLUTION

Shelley Lucas

International Review for the Sociology of Sport

Restricted accessResearch articleFirst published May 1, 2022

Product digitalization at Nike: The future is now

Willem Standaert

Journal of Information Technology Teaching Cases

Restricted accessResearch articleFirst published August, 2023

“Willpower knows no obstacles”: Examining Neoliberal Postfeminist Messaging in Nike’s Transnational Advertisements for Women

Anna Posbergh, David L. Andrews, Samuel M. Clevenger

Communication & Sport

Restricted accessResearch articleFirst published September, 2003

From Swoosh to Swoon: Linguistic Analysis of Nike's Changing Image

Leslie A. Levin, Susan J. Behrens

Business and Professional Communication Quarterly

Restricted accessResearch articleFirst published May, 2020

The contingency of corporate political advocacy: Nike’s ‘dream crazy’ campaign with Colin Kaepernick

Jochen Hoffmann, Karina Nyborg, Charlotte Averhoff [...]

Public Relations Inquiry

Restricted accessResearch articleFirst published September, 2020

Drowning Out the Message: How Online Comments on News Stories About Nike’s Ad Campaign Contributed to Polarization and Gatekeeping

Jinhee Lee, Zulfia Zaher, Edgar Simpson [...]

Electronic News

Restricted accessResearch articleFirst published 2026

Nike’s digital ecosystem: Hyper-personalization and governance challenges

Rajeswari P S, Balaji Kannan

Journal of Information Technology Teaching Cases

Restricted accessResearch articleFirst published August, 1999

Nike’s Communication with Black Audiences

Ketra L. Armstrong

Journal of Sport and Social Issues

Restricted accessResearch articleFirst published June, 2001

Factors that Influence African-American Gen-Xers to Purchase Nikes

Robert Lyons, E. Newton Jackson

Sport Marketing Quarterly

Restricted accessResearch articleFirst published March, 2000

Good Morning,Vietnam: An Ethical Analysis of Nike Activities in Southeast Asia

Lynn R. Kahle, David M. Boush, Mark Phelps

Sport Marketing Quarterly

Restricted accessResearch articleFirst published June, 2000

NIKE'S COMMERCIAL SOLUTION

Shelley Lucas

International Review for the Sociology of Sport

Restricted accessResearch articleFirst published May 1, 2022

Product digitalization at Nike: The future is now

Willem Standaert

Journal of Information Technology Teaching Cases

Restricted accessResearch articleFirst published August, 2023

“Willpower knows no obstacles”: Examining Neoliberal Postfeminist Messaging in Nike’s Transnational Advertisements for Women

Anna Posbergh, David L. Andrews, Samuel M. Clevenger

Communication & Sport

Restricted accessResearch articleFirst published September, 2003

From Swoosh to Swoon: Linguistic Analysis of Nike's Changing Image

Leslie A. Levin, Susan J. Behrens

Business and Professional Communication Quarterly

Restricted accessResearch articleFirst published May, 2020

The contingency of corporate political advocacy: Nike’s ‘dream crazy’ campaign with Colin Kaepernick

Jochen Hoffmann, Karina Nyborg, Charlotte Averhoff [...]

Public Relations Inquiry

Restricted accessResearch articleFirst published September, 2020

Drowning Out the Message: How Online Comments on News Stories About Nike’s Ad Campaign Contributed to Polarization and Gatekeeping

Jinhee Lee, Zulfia Zaher, Edgar Simpson [...]

Electronic News

Restricted accessResearch articleFirst published 2026

Nike’s digital ecosystem: Hyper-personalization and governance challenges

Rajeswari P S, Balaji Kannan

Journal of Information Technology Teaching Cases

Restricted accessResearch articleFirst published August, 1999

Nike’s Communication with Black Audiences

Ketra L. Armstrong

Journal of Sport and Social Issues

Restricted accessResearch articleFirst published June, 2001

Factors that Influence African-American Gen-Xers to Purchase Nikes

Robert Lyons, E. Newton Jackson

Sport Marketing Quarterly

Restricted accessResearch articleFirst published March, 2000

Good Morning,Vietnam: An Ethical Analysis of Nike Activities in Southeast Asia

Lynn R. Kahle, David M. Boush, Mark Phelps

Sport Marketing Quarterly