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1-10 of 69 results for New production purchase intention

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Select article: Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products

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Research article

First published 2024-4

Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products

Hui Jiang, Paul R. Messinger, Yifei Liu [...]

Journal of Marketing Research

Select article: Vicarious Innovativeness or Vicarious Learning: The Role of Existing Vicarious Innovativeness in New Product Purchase Intentions

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Research article

First published 2016-2

Vicarious Innovativeness or Vicarious Learning: The Role of Existing Vicarious Innovativeness in New Product Purchase Intentions

Chih-Wei Chao, Mike Reid, Yu-Chen Hung

Australasian Marketing Journal

Select article: Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods

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First published 1989-8

Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods

Linda F. Jamieson, Frank M. Bass

Journal of Marketing Research

Select article: As Time Goes By: Do Cold Feet Follow Warm Intentions for Really New versus Incrementally New Products?

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Research article

First published 2008-6

As Time Goes By: Do Cold Feet Follow Warm Intentions for Really New versus Incrementally New Products?

David L. Alexander, John G. Lynch, Qing Wang

Journal of Marketing Research

Select article: The Purchase Intention Question in New Product Development: A Field Test

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Research article

First published 1975-1

The Purchase Intention Question in New Product Development: A Field Test

James W. Taylor, John J. Houlahan, Alan C. Gabriel

Journal of Marketing

Select article: Effects of social media users’ attitudes on their perceptions of the attributes of news agency content and their intentions to purchase digital subscriptions

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Research article

First published 2016-9

Effects of social media users’ attitudes on their perceptions of the attributes of news agency content and their intentions to purchase digital subscriptions

Jeongsub Lim

New Media & Society

Select article: Predicting Behavior from Intention-to-Buy Measures: The Parametric Case

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Research article

First published 1995-5

Predicting Behavior from Intention-to-Buy Measures: The Parametric Case

Albert C. Bemmaor

Journal of Marketing Research

Select article: Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk Salience

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Research article

First published 2007-5

Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk Salience

Michal Herzenstein, Steven S. Posavac, J. Joško Brakus

Journal of Marketing Research

Select article: Blogs And Their Impact On Purchase Intention: A Structural Equation Modelling Approach

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Research article

First published 2011-1

Blogs And Their Impact On Purchase Intention: A Structural Equation Modelling Approach

Anant Saxena

Paradigm: A Management Research Journal

Select article: Buying a New Product with Inconsistent Product Reviews from Multiple Sources: The Role of Information Diagnosticity and Advertising

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Research article

First published 2021-8

Buying a New Product with Inconsistent Product Reviews from Multiple Sources: The Role of Information Diagnosticity and Advertising

Kyung-ah (Kay) Byun, Minghui Ma, Kevin Kim [...]

Journal of Interactive Marketing

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