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Research article

First published 2005-10

Environmental Marketing Strategy and Firm Performance: Effects on New Product Performance and Market Share

William E. Baker, James M. Sinkula

Journal of the Academy of Marketing Science

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Research article

First published 2010-6

Forecasting Marketing-Mix Responsiveness for New Products

Y. Jackie Luan, K. Sudhir

Journal of Marketing Research

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Research article

First published 2018-12

How Can International Ventures Utilize Marketing Capability in Emerging Markets? Its Contingent Effect on New Product Development

Min Ju, Jason Lu Jin, Kevin Zheng Zhou

Journal of International Marketing

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Research article

First published 2015-11

The dark side of the entrepreneurial orientation and market orientation interplay: A new product development perspective

Todd Morgan, Sergey Anokhin, Andrey Kretinin [...]

International Small Business Journal: Researching Entrepreneurship

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Research article

First published 2006-07

Creating Market Anticipation: An Exploratory Examination of the Effect of Preannouncement Behavior on a New Product's Launch

Kim Schatzel, Roger Calantone

Journal of the Academy of Marketing Science

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Research article

First published 2017-2-24

A fuzzy optimization method to select marketing strategies for new products based on similar cases

Yao Zhang, Xin Guan

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2010-9

Sales,Marketing,and Research-and-Development Cooperation across New Product Development Stages: Implications for Success

Holger Ernst, Wayne D. Hoyer, Carsten Rübsaamen

Journal of Marketing

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Research article

First published 1964-2

Marketing Mix Decisions for New Products

Philip Kotler

Journal of Marketing Research

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Research article

First published 2004-1

Product Market Competence: The New Paradigm

S. K. Graver

Vision: The Journal of Business Perspective

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Research article

First published 1999-03

Marketing's Influence and New Product Performance in Chinese Firms

Haiyang Li, Kwaku Atuahene-Gima

Journal of International Marketing

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