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1-10 of 12 results for Neuroscientific Marketing

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Select article: Tjaco Walvis (2010),Branding With Brains: The Science of Getting the Customers to Choose Your Company,Pearson Education Limited,UK,p.244,Price: Rs.499

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Book review

First published 2012-7

Tjaco Walvis (2010),Branding With Brains: The Science of Getting the Customers to Choose Your Company,Pearson Education Limited,UK,p.244,Price: Rs.499

Harshit Maurya

Metamorphosis: A Journal of Management Research

Select article: Neuroscientific Research Methods and Techniques in Consumer Research

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Research article

First published 2023-8

Neuroscientific Research Methods and Techniques in Consumer Research

Yunen Zhang, Park Thaichon, Wei Shao

Australasian Marketing Journal

Select article: Individual Differences in Marketing Placebo Effects: Evidence from Brain Imaging and Behavioral Experiments

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Research article

First published 2015-8

Individual Differences in Marketing Placebo Effects: Evidence from Brain Imaging and Behavioral Experiments

Hilke Plassmann, Bernd Weber

Journal of Marketing Research

Select article: Consumer Neuroscience: Applications,Challenges,and Possible Solutions

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Research article

First published 2015-8

Consumer Neuroscience: Applications,Challenges,and Possible Solutions

Hilke Plassmann, Vinod Venkatraman, Scott Huettel [...]

Journal of Marketing Research

Select article: Consumer Neuroscience: Past,Present,and Future

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Research article

First published 2019-1

Consumer Neuroscience: Past,Present,and Future

Uma R. Karmarkar, Hilke Plassmann

Organizational Research Methods

Select article: An Introductory Guide to Organizational Neuroscience

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Introduction

First published 2019-1

An Introductory Guide to Organizational Neuroscience

Micah M. Murray, John Antonakis

Organizational Research Methods

Select article: Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study

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Research article

First published 2009-2

Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study

William Hedgcock, Akshay R. Rao

Journal of Marketing Research

Select article: Brain Waves Predict Success of New Fashion Products: A Practical Application for the Footwear Retailing Industry

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Research article

First published 2015-5

Brain Waves Predict Success of New Fashion Products: A Practical Application for the Footwear Retailing Industry

Davide Baldo, Hirak Parikh, Yvonne Piu [...]

Journal of Creating Value

Select article: From “Where” to “What”: Distributed Representations of Brand Associations in the Human Brain

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Research article

First published 2015-8

From “Where” to “What”: Distributed Representations of Brand Associations in the Human Brain

Yu-Ping Chen, Leif D. Nelson, Ming Hsu

Journal of Marketing Research

Select article: Emotional Responses to Sustainability Appeals in Advertising: Possibilities for Understanding Brand Equity in Banks

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Research article

First published 2026

Emotional Responses to Sustainability Appeals in Advertising: Possibilities for Understanding Brand Equity in Banks

Diogo Rógora Kawano, Leandro Leonardo Batista

Journal of Creative Communications

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