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Articles (5)

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1-5 of 5 results for NBD-Dirichlet model

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Select article: Stochastic Panel-Data Models of Urban Shopping Behaviour: 4. Incorporating Independent Variables into the NBD and Dirichlet Models

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Research article

First published 1985-3

Stochastic Panel-Data Models of Urban Shopping Behaviour: 4. Incorporating Independent Variables into the NBD and Dirichlet Models

N Wrigley, R Dunn

Environment and Planning A: Economy and Space

Select article: Understanding Market Dynamics and Performance of Mobile Apps

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First published 2026-2

Understanding Market Dynamics and Performance of Mobile Apps

Gislayne da Silva Goulart, Lara Stocchi, Rafael Barreiros Porto

Australasian Marketing Journal

Select article: If the Model Fits,Use It: Methods and Benchmarks for Evaluating NBD-Dirichlet Goodness-of-Fit

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Research article

First published 2017-11

If the Model Fits,Use It: Methods and Benchmarks for Evaluating NBD-Dirichlet Goodness-of-Fit

Carl Driesener, Melissa Banelis, Cam Rungie

Australasian Marketing Journal

Select article: Making Sense of Common Dirichlet Deviations

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Research article

First published 2017-11

Making Sense of Common Dirichlet Deviations

John Scriven, John Bound, Charles Graham

Australasian Marketing Journal

Select article: Purchase Loyalty is Polarised into Either Repertoire or Subscription Patterns

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Research article

First published 2002-9

Purchase Loyalty is Polarised into Either Repertoire or Subscription Patterns

Byron Sharp, Malcolm Wright, Gerald Goodhardt

Australasian Marketing Journal

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