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Select article: Joint Assortment and Price Optimization With Multiple Purchases

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Research article

First published 2025-2

Joint Assortment and Price Optimization With Multiple Purchases

Shujie Luan, Ruxian Wang, Xiaolin Xu [...]

Production and Operations Management

Select article: Effects of Multiple Endorsements and Consumer–Celebrity Attachment on Attitude and Purchase Intention

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Research article

First published 2011-11

Effects of Multiple Endorsements and Consumer–Celebrity Attachment on Attitude and Purchase Intention

Jasmina Ilicic, Cynthia M. Webster

Australasian Marketing Journal

Select article: Improving the prediction performance of customer behavior through multiple imputation

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Research article

First published 2004-11

Improving the prediction performance of customer behavior through multiple imputation

Hyunju Noh, Minjung Kwak, Ingoo Han

Intelligent Data Analysis: An International Journal

Select article: A Large Outbreak of Salmonellosis Associated with Sandwiches Contaminated with Multiple Bacterial Pathogens Purchased via an Online Shopping Service

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Research article

First published 2014-03

A Large Outbreak of Salmonellosis Associated with Sandwiches Contaminated with Multiple Bacterial Pathogens Purchased via an Online Shopping Service

Sung-Hsi Wei, Angela S. Huang, Ying-Shu Liao [...]

Foodborne Pathogens and Disease

Select article: Double Mental Discounting: When a Single Price Promotion Feels Twice as Nice

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Research article

First published 2018-4

Double Mental Discounting: When a Single Price Promotion Feels Twice as Nice

Andong Cheng, Cynthia Cryder

Journal of Marketing Research

Select article: The Role of Price Tiers in Advance Purchasing of Event Tickets

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Research article

First published 2009-08

The Role of Price Tiers in Advance Purchasing of Event Tickets

Wendy W. Moe, Peter S. Fader

Journal of Service Research

Select article: AN EMPIRICAL EXAMINATION OF THE UNDERLYING DIMENSIONS OF PURCHASING COMPETENCE

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Research article

First published 2001-03

AN EMPIRICAL EXAMINATION OF THE UNDERLYING DIMENSIONS OF PURCHASING COMPETENCE

RAM NARASIMHAN, JAYANTH JAY ARAM, AND JOSEPH R. CARTER

Production and Operations Management

Select article: Modeling Consumers’ Choices of Multiple Items

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Research article

First published 1995-11

Modeling Consumers’ Choices of Multiple Items

Bari A. Harlam, Leonard M. Lodish

Journal of Marketing Research

Select article: NBD Model of Repeat-Purchase Loyalty: An Empirical Investigation

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Research article

First published 1969-2

NBD Model of Repeat-Purchase Loyalty: An Empirical Investigation

Gary L. Grahn

Journal of Marketing Research

Select article: A Choice Model of Utility Maximization and Regret Minimization

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Research article

First published 2022-12

A Choice Model of Utility Maximization and Regret Minimization

Taegyu Hur, Greg M. Allenby

Journal of Marketing Research

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