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Research article

First published 2010-5

Consumer Behavior in a Multichannel,Multimedia Retailing Environment

Utpal M. Dholakia, Barbara E. Kahn, Randy Reeves [...]

Journal of Interactive Marketing

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Research article

First published 2010-5

Brand Equity Management in a Multichannel,Multimedia Retail Environment

Kevin Lane Keller

Journal of Interactive Marketing

Retricted access

Research article

First published 2019-5

Online Category Pricing at a Multichannel Grocery Retailer

Javier Cebollada, Yanlai Chu, Zhiying Jiang

Journal of Interactive Marketing

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Research article

First published 2010-5

Crafting Integrated Multichannel Retailing Strategies

Jie Zhang, Paul W. Farris, John W. Irvin [...]

Journal of Interactive Marketing

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Research article

First published 2018-3

The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer

Ramkumar Janakiraman, Joon Ho Lim, Rishika Rishika

Journal of Marketing

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Research article

First published 2025-12

The Effects of Off-Price Store Opening on the Incumbent Channels of a Multichannel Retailer: Full-Line Stores Versus Online Store

Ramkumar Janakiraman, Harsha Kamatham, Rishika Rishika [...]

Journal of Marketing Research

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Research article

First published 2002-8

Behind the Web Store: The Organisational and Spatial Evolution of Multichannel Retailing in Toronto

Andrew Currah

Environment and Planning A: Economy and Space

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Research article

First published 2010-5

CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions ☆

Peter C. Verhoef, Rajkumar Venkatesan, Leigh McAlister [...]

Journal of Interactive Marketing

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Research article

First published 2010-5

A Customer Lifetime Value-Based Approach to Marketing in the Multichannel,Multimedia Retailing Environment

V. Kumar

Journal of Interactive Marketing

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Research article

First published 2006-5

A comparison of time-varying online price and price dispersion between multichannel and dotcom DVD retailers

Xiaolin Xing, Zhenlin Yang, Fang-Fang Tang

Journal of Interactive Marketing

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