Sage Journals: Discover world-class research

Retricted access

Research article

First published 2006-11

Challenges and Opportunities in Multichannel Customer Management

Scott A. Neslin, Dhruv Grewal, Robert Leghorn [...]

Journal of Service Research

Retricted access

Research article

First published 2005-10

Managing Marketing Communications with Multichannel Customers

Jacquelyn S. Thomas, Ursula Y. Sullivan

Journal of Marketing

Retricted access

Research article

First published 2019-6

Multichannel Strategies for Managing the Profitability of Business-to-Business Customers

Justin M. Lawrence, Andrew T. Crecelius, Lisa K. Scheer [...]

Journal of Marketing Research

Retricted access

Research article

First published 2009-2

Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions

Scott A. Neslin, Venkatesh Shankar

Journal of Interactive Marketing

Retricted access

Research article

First published 2013-7

Are Multichannel Customers Really more Valuable? The Moderating Role of Product Category Characteristics

Tarun Kushwaha, Venkatesh Shankar

Journal of Marketing

Retricted access

Research article

First published 2014-11

Misalignment and Its Influence on Integration Quality in Multichannel Services

Madhumita Banerjee

Journal of Service Research

Retricted access

Research article

First published 2017-5

Customer Value Creation in Multichannel Systems: The Interactive Effect of Integration Quality and Multichannel Complexity

Sertan Kabadayi, Yuliya Komarova Loureiro, Marina Carnevale

Journal of Creating Value

Retricted access

Research article

First published 2010-5

A Customer Lifetime Value-Based Approach to Marketing in the Multichannel,Multimedia Retailing Environment

V. Kumar

Journal of Interactive Marketing

Retricted access

Research article

First published 2010-5

CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions ☆

Peter C. Verhoef, Rajkumar Venkatesan, Leigh McAlister [...]

Journal of Interactive Marketing

Retricted access

Research article

First published 2016-11

The Effects of Channel Experiences and Direct Marketing on Customer Retention in Multichannel Settings ☆

Chun-Wei Chang, Jonathan Z. Zhang

Journal of Interactive Marketing

Search results