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Research article

First published 2009-8

2008 DMEF Customer Lifetime Value Modeling (Task 2)

Zainab Jamal, Alex Zhang

Journal of Interactive Marketing

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Research article

First published 2010-1

Integrating rating-based collaborative filtering with customer lifetime value: New product recommendation technique

Amir Albadvi, Mohammad Shahbazi

Intelligent Data Analysis: An International Journal

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Research article

First published 2020-05-29

The impact of big data market segmentation using data mining and clustering techniques

Fahed Yoseph, Nurul Hashimah Ahamed Hassain Malim, Markku Heikkilä [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2005-11

RFM and CLV: Using Iso-Value Curves for Customer Base Analysis

Peter S. Fader, Bruce G.S. Hardie, Ka Lok Lee

Journal of Marketing Research

Open access

Research article

First published 2021-4

An Empirical Study of Hospital’s Outpatient Loyalty From a Medical Center in Taiwan

Shu-Hui Chao, Mu-Kuan Chen, Hsin-Hung Wu

Sage Open

Retricted access

Research article

First published 2013-8

Donor Segmentation: When Summary Statistics Don't Tell the Whole Story

Elizabeth J. Durango-Cohen, Ramón L. Torres, Pablo L. Durango-Cohen

Journal of Interactive Marketing

Free access

Research article

First published 2020-11

Clustering electricity market participants via FRM models

Ayla Gülcü, Sedrettin Çalişkan

Intelligent Decision Technologies

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Research article

First published 1997-11

The effect of direct mail framing strategies and segmentation variables on university fundraising performance

Paul D. Berger, Gerald E. Smith

Journal of Interactive Marketing

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Research article

First published 1996-5

Procedures to improve the house list segment tests

Ping Wang, Joanna R. Baker

Journal of Interactive Marketing

Retricted access

Research article

First published 2020-11

Clustering of bank customers based on lifetime value using data mining methods

Seyed Mohammad Hossein Hasheminejad, Mojgan Khorrami

Intelligent Decision Technologies

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