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Articles (27)

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1-10 of 27 results for Mobile video marketing

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Select article: This Way Up: The Effectiveness of Mobile Vertical Video Marketing

Retricted access

Research article

First published 2021-8

This Way Up: The Effectiveness of Mobile Vertical Video Marketing

Lana Mulier, Hendrik Slabbinck, Iris Vermeir

Journal of Interactive Marketing

Select article: Value Creation in the Video Game Industry: Industry Economics,Consumer Benefits,and Research Opportunities

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Research article

First published 2013-8

Value Creation in the Video Game Industry: Industry Economics,Consumer Benefits,and Research Opportunities

André Marchand, Thorsten Hennig-Thurau

Journal of Interactive Marketing

Select article: ‘Use’ is an anagram of ‘sue’: Cultural control,resistance,and the role of copyright in Chinese cyberspace

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First published 2011-8

‘Use’ is an anagram of ‘sue’: Cultural control,resistance,and the role of copyright in Chinese cyberspace

Dong Han

Global Media and Communication

Select article: Antecedents of customer loyalty in mobile telecommunication companies in Cameroon

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Research article

First published 2023-6

Antecedents of customer loyalty in mobile telecommunication companies in Cameroon

Marymagdaline Enowmbi Tarkang, Ruth N Yunji, Simplice Asongu [...]

Information Development

Select article: Introduction of mobility aspects for DVB-S2/RCS broadband systems

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Research article

First published 2008-2

Introduction of mobility aspects for DVB-S2/RCS broadband systems

C. Morlet, A. Bolea Alamañac, G. Gallinaro [...]

Space Communications

Select article: Over-the-top sport: live streaming services,changing coverage rights markets and the growth of media sport portals

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Research article

First published 2019-10

Over-the-top sport: live streaming services,changing coverage rights markets and the growth of media sport portals

Brett Hutchins, Bo Li, David Rowe

Media,Culture & Society

Select article: Broadcasting the Bieber Republic: A Critical Analysis of “#thatPOWER”

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Research article

First published 2020-7

Broadcasting the Bieber Republic: A Critical Analysis of “#thatPOWER”

Naomi Berman, Chris Platania-Phung

Journal of Communication Inquiry

Select article: Seeing Through the User’s Eyes

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Research article

First published 2018-12

Seeing Through the User’s Eyes

Mark Coddington

Electronic News

Select article: The co-evolution of two Chinese mobile short video apps: Parallel platformization of Douyin and TikTok

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Research article

First published 2021-5

The co-evolution of two Chinese mobile short video apps: Parallel platformization of Douyin and TikTok

D. Bondy Valdovinos Kaye, Xu Chen, Jing Zeng

Mobile Media & Communication

Select article: Milk and Social Media

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Research article

First published 2012-8

Milk and Social Media

Sheryl W. Abrahams

Journal of Human Lactation

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