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Articles (97)

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1-10 of 97 results for Misleading Advertising

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Select article: What's Wrong with Misleading Advertising? — An Empirical Investigation

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Research article

First published 2011-1

What's Wrong with Misleading Advertising? — An Empirical Investigation

Rishi Raj Sharma, Subhash Chander

Asia-Pacific Journal of Management Research and Innovation

Select article: Misleading Advertising: In Search of a Measurement Methodology

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Research article

First published 1985

Misleading Advertising: In Search of a Measurement Methodology

Klaus G. Grunert, Konrad Dedler

Journal of Public Policy & Marketing

Select article: Making Warnings about Misleading Advertising and Product Recalls more Effective: An Implicit Attitude Perspective

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Research article

First published 2018-4

Making Warnings about Misleading Advertising and Product Recalls more Effective: An Implicit Attitude Perspective

Olivier Trendel, Marc Mazodier, Kathleen D. Vohs

Journal of Marketing Research

Select article: Regulating Misleading Advertisements: Legal Provisions and Institutional Framework

Free access

Research article

First published 2001-4

Regulating Misleading Advertisements: Legal Provisions and Institutional Framework

D P S Verma

Vikalpa: The Journal for Decision Makers

Select article: Deception by Implication: A Typology of Truthful but Misleading Advertising and Labeling Claims

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Research article

First published 2011-9

Deception by Implication: A Typology of Truthful but Misleading Advertising and Labeling Claims

Manoj Hastak, Michael B. Mazis

Journal of Public Policy & Marketing

Select article: Misleading Drug Advertising

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Letter

First published 2001-9

Misleading Drug Advertising

PCS Hoaken

The Canadian Journal of Psychiatry

Select article: Prosecution for Misleading Advertisements

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Editorial

First published 1988-9

Prosecution for Misleading Advertisements

Medico-Legal Journal

Select article: Damage from Corrective Advertising: Causes and Cures

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Research article

First published 2008-11

Damage from Corrective Advertising: Causes and Cures

Peter R. Darke, Laurence Ashworth, Robin J.B. Ritchie

Journal of Marketing

Select article: A Comment on “Defining Misleading Advertising” and “Deception in Advertising”

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Note

First published 1976-7

A Comment on “Defining Misleading Advertising” and “Deception in Advertising”

Ivan L. Preston

Journal of Marketing

Select article: How and When Factual Ad Claims Mislead Consumers: Examining the Deceptive Consequences of Copy × Copy Interactions for Partial Comparative Advertisements

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Research article

First published 1999-2

How and When Factual Ad Claims Mislead Consumers: Examining the Deceptive Consequences of Copy × Copy Interactions for Partial Comparative Advertisements

Michael J. Barone, Paul W. Miniard

Journal of Marketing Research

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