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1-10 of 2664 results for Marketing techniques

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Select article: Market Value and the Choice of Technique

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Research article

First published 1989-03

Market Value and the Choice of Technique

Paul A. Swanson

Review of Radical Political Economics

Select article: Techniques in Market Measurement: The Jackknife

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Announcement

First published 1979-8

Techniques in Market Measurement: The Jackknife

Ian Fenwick

Journal of Marketing Research

Select article: Applying Marketing Techniques to Improve Students' Perceptions of Marketing

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Research article

First published 1986-07

Applying Marketing Techniques to Improve Students' Perceptions of Marketing

William D. Danko, Charles M. Schaninger

Journal of Management Education

Select article: Applying Marketing Techniques to Improve Students' Perceptions of Marketing

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Research article

First published 1988-08

Applying Marketing Techniques to Improve Students' Perceptions of Marketing

William D. Danko, Charles M. Schaninger

Journal of Marketing Education

Select article: Consumers’ perceptions of direct marketing techniques

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Research article

First published 1987-2

Consumers’ perceptions of direct marketing techniques

Tamara S. Brezen, Martin P. Block, Don E. Schultz

Journal of Interactive Marketing

Select article: Are Fans and NBA Marketing Directors on the Same Page? A Comparison of Value of Marketing Techniques

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Research article

First published 2007-9

Are Fans and NBA Marketing Directors on the Same Page? A Comparison of Value of Marketing Techniques

Ronald J. Dick, Brian A. Turner

Sport Marketing Quarterly

Select article: A New Technique to Analyze Tourist Markets

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Research article

First published 1966-4

A New Technique to Analyze Tourist Markets

L. J. Crampon

Journal of Marketing

Select article: Student-to-Student Interactions in Marketing Education: A Critical Incident Technique-Based Inquiry Into Drivers of Students’ (Dis)Satisfaction

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Research article

First published 2022-4

Student-to-Student Interactions in Marketing Education: A Critical Incident Technique-Based Inquiry Into Drivers of Students’ (Dis)Satisfaction

Marek Gnusowski, Klaus Schoefer

Journal of Marketing Education

Select article: The Application of Attitude Immunization Techniques in Marketing

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Research article

First published 1971-2

The Application of Attitude Immunization Techniques in Marketing

Stewart W. Bither, Ira J. Dolich, Elaine B. Nell

Journal of Marketing Research

Select article: The Diffusion of Marketing Research Techniques in Business: Implications for Marketing Education

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Research article

First published 1990-04

The Diffusion of Marketing Research Techniques in Business: Implications for Marketing Education

Danny N. Bellenger, Roy D. Howell, Jim Wilcox [...]

Journal of Marketing Education

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