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Articles (18)

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1-10 of 18 results for Marketing subunit

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Select article: Periphery,Overlap,and Subunit Exit in Multiunit Firms: A Subunit Power Perspective

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Research article

First published 2019-3

Periphery,Overlap,and Subunit Exit in Multiunit Firms: A Subunit Power Perspective

Xia Jun, Jifeng Yu, Yijia Lin

Journal of Management

Select article: Marketing's Strategic Influence in Australian Firms: A Review and Survey

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Research article

First published 2010-5

Marketing's Strategic Influence in Australian Firms: A Review and Survey

Omar Merlo, Seigyoung Auh

Australasian Marketing Journal

Select article: The Serum Phosphorylated Neurofilament Heavy Subunit as a Predictive Marker for Outcome in Adult Patients after Traumatic Brain Injury

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Research article

First published 2016-10

The Serum Phosphorylated Neurofilament Heavy Subunit as a Predictive Marker for Outcome in Adult Patients after Traumatic Brain Injury

Keita Shibahashi, Toru Doi, Sakae Tanaka [...]

Journal of Neurotrauma

Select article: Strategic Responses to Perceived Corruption in an Emerging Market: Lessons From MNEs Investing in China

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Other

First published 2011-6

Strategic Responses to Perceived Corruption in an Emerging Market: Lessons From MNEs Investing in China

Yadong Luo

Business & Society

Select article: Marketing's Influence within the Firm

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Research article

First published 1999-4

Marketing's Influence within the Firm

Christian Homburg, John P. Workman, Harley Krohmer

Journal of Marketing

Select article: Marketing Organization: An Integrative Framework of Dimensions and Determinants

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Research article

First published 1998-7

Marketing Organization: An Integrative Framework of Dimensions and Determinants

John P. Workman, Christian Homburg, Kjell Gruner

Journal of Marketing

Select article: The effects of local community characteristics on the relationship between negative performance feedback and downsizing announcements

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Research article

First published 2025

The effects of local community characteristics on the relationship between negative performance feedback and downsizing announcements

Shinhye (Gloria) Ahn, Angela Karr, Jangwoon Kim

Strategic Organization

Select article: Customer Satisfaction Across Organizational Units

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Other

First published 2004-02

Customer Satisfaction Across Organizational Units

Edward C. Malthouse, James L. Oakley, Bobby J. Calder [...]

Journal of Service Research

Select article: Purveyor Organizations and the Implementation of Employee Assistance Programs *

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Research article

First published 1988-12

Purveyor Organizations and the Implementation of Employee Assistance Programs *

Terry C. Blum, Paul M. Roman

The Journal of Applied Behavioral Science

Select article: Estimation and Forecast Performance of a Multivariate Time Series Model of Sales

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Research article

First published 1980-11

Estimation and Forecast Performance of a Multivariate Time Series Model of Sales

Mark Moriarty, Gerald Salamon

Journal of Marketing Research

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