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1-10 of 757 results for Marketing spending

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Select article: Keeping Mental Budgets: Visitors' Spending at a Christmas Market

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Research article

First published 2015-2

Keeping Mental Budgets: Visitors' Spending at a Christmas Market

Juan Gabriel Brida, Oksana Tokarchuk

Tourism Economics

Select article: The Role of Market Orientation in Advertising Spending during Economic Collapse: The Case of Turkey in 2001

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Research article

First published 2014-4

The Role of Market Orientation in Advertising Spending during Economic Collapse: The Case of Turkey in 2001

Peren Özturan, Ayşegül Özsomer, Rik Pieters

Journal of Marketing Research

Select article: Marketing Spending Strategy in Recessions

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Research article

First published 2010-8

Marketing Spending Strategy in Recessions

Gary L. Lilien, Raji Srinivasan

Australasian Marketing Journal

Select article: Economic Uncertainty and Impact of Governments’ Spending on Economic Growth: An Empirical Study of Emerging Market Economies *

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Research article

First published 2025-5

Economic Uncertainty and Impact of Governments’ Spending on Economic Growth: An Empirical Study of Emerging Market Economies *

Manu Prathap, Anoop K. Suresh, Bichitrananda Seth [...]

Global Journal of Emerging Market Economies

Select article: You get what you Pay for: The Effect of Top Executives’ Compensation on Advertising and R&D Spending Decisions and Stock Market Return

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Research article

First published 2012-9

You get what you Pay for: The Effect of Top Executives’ Compensation on Advertising and R&D Spending Decisions and Stock Market Return

Imran S. Currim, Jooseop Lim, Joung W. Kim

Journal of Marketing

Select article: Hispanic Marketing: National Advertiser Spending Patterns and Media Choices

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Review article

First published 1994-3

Hispanic Marketing: National Advertiser Spending Patterns and Media Choices

Sabrina R. Goodson, Mary Alice Shaver

Journalism & Mass Communication Quarterly

Select article: Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-Analysis

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Research article

First published 2005-10

Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-Analysis

Margy P. Conchar, Melvin R. Crask, George M. Zinkhan

Journal of the Academy of Marketing Science

Select article: When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms’ Initial Public Offerings

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Research article

First published 2008-9

When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms’ Initial Public Offerings

Xueming Luo

Journal of Marketing

Select article: Analysing Determinants of Visitor Spending for the Rural Tourist Market in North Portugal

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Research article

First published 2005-12

Analysing Determinants of Visitor Spending for the Rural Tourist Market in North Portugal

Elisabeth Kastenholz

Tourism Economics

Select article: Parties,Unions and Activation Strategies: The Context-Dependent Politics of Active Labour Market Policy Spending

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Research article

First published 2013-10

Parties,Unions and Activation Strategies: The Context-Dependent Politics of Active Labour Market Policy Spending

Markus Tepe, Pieter Vanhuysse

Political Studies

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