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Articles (1966)

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1-10 of 1966 results for Marketing history

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Select article: Periodization in Marketing History

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Research article

First published 2005-06

Periodization in Marketing History

Stanley C. Hollander, Kathleen M. Rassuli, D. G. Brian Jones [...]

Journal of Macromarketing

Select article: A comment on the relationship between the history of marketing thought and the development of marketing theory

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Review article

First published 2011-12

A comment on the relationship between the history of marketing thought and the development of marketing theory

Eric H. Shaw

Marketing Theory

Select article: On the intersection of marketing history and marketing theory

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Review article

First published 2011-12

On the intersection of marketing history and marketing theory

Shelby D. Hunt

Marketing Theory

Select article: A history of schools of marketing thought

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Research article

First published 2005-09

A history of schools of marketing thought

Eric H. Shaw, D. G.Brian Jones

Marketing Theory

Select article: Historical Perspectives in Marketing Education

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Research article

First published 2010-04

Historical Perspectives in Marketing Education

Ed Petkus

Journal of Marketing Education

Select article: Seeing the Bigger Picture: Why Market Research History Matters?

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Research article

First published 2022-3

Seeing the Bigger Picture: Why Market Research History Matters?

Robert Crawford

International Journal of Market Research

Select article: Examining the influence of articles involving marketing history,thought,and theory: A Journal of Marketing citation analysis,1950s-1990s

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Research article

First published 2005-09

Examining the influence of articles involving marketing history,thought,and theory: A Journal of Marketing citation analysis,1950s-1990s

Raymond Hubbard, Andrew T. Norman, Chip E. Miller

Marketing Theory

Select article: Forensic Marketing: The Use of the Historical Method in a Capstone Marketing Course

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Research article

First published 2005-04

Forensic Marketing: The Use of the Historical Method in a Capstone Marketing Course

Dave Bussière

Journal of Marketing Education

Select article: Hotel guest history as the foundation for database marketing: Embracing a pilot survey of UK hotels

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Research article

First published 1999-04

Hotel guest history as the foundation for database marketing: Embracing a pilot survey of UK hotels

Roger J. Callan, Andrea Teasdale

Journal of Vacation Marketing

Select article: A History of Network and Channels Thinking in Marketing in the 20Th Century

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Research article

First published 2001-12

A History of Network and Channels Thinking in Marketing in the 20Th Century

Ian Wilkinson

Australasian Marketing Journal

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