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Articles (3319)

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1-10 of 3319 results for Marketing efforts

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Select article: Linking Marketing Efforts To Financial Outcome: an Exploratory Study in Tourism and Hospitality Contexts

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Research article

First published 2009-05

Linking Marketing Efforts To Financial Outcome: an Exploratory Study in Tourism and Hospitality Contexts

Basak Denizci, Xiang (Robert) Li

Journal of Hospitality & Tourism Research

Select article: A model and simulation study of developers’ multicontract incentives for contractors’ green technology innovation decisions considering marketing efforts and innovation capability

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Research article

First published 2025-9

A model and simulation study of developers’ multicontract incentives for contractors’ green technology innovation decisions considering marketing efforts and innovation capability

Yingmiao Qian, Xian-an Yu, Xueli Chen [...]

Energy & Environment

Select article: Entrepreneurial Strategic Posture and Performance in Foreign Markets: The Critical Role of International Learning Effort

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First published 2014-6

Entrepreneurial Strategic Posture and Performance in Foreign Markets: The Critical Role of International Learning Effort

Dirk De Clercq, Lianxi Zhou

Journal of International Marketing

Select article: International direct marketing efforts

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Research article

First published 1991-11

International direct marketing efforts

Nancy D. Albers, V. Kumar

Journal of Interactive Marketing

Select article: Revisiting tax effort in emerging markets

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Research article

First published 2021-11

Revisiting tax effort in emerging markets

Gustavo Canavire-Bacarreza, Maria Cecilia Deza, Osmel Manzano [...]

Public Finance Review

Select article: Motivating Retail Marketing Effort: Optimal Contract Design

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Research article

First published 2009-03

Motivating Retail Marketing Effort: Optimal Contract Design

Samar K. Mukhopadhyay, Xuemei Su, Sanjoy Ghose

Production and Operations Management

Select article: A Review of Social Marketing Efforts in Sri Lanka

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Research article

First published 2025-6

A Review of Social Marketing Efforts in Sri Lanka

H.P. Samanthika Gallage, Harsha Tissera, Patricio Sanchez-Campos

Social Marketing Quarterly

Select article: Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in a Dynamic System of Competition

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Research article

First published 2004-7

Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in a Dynamic System of Competition

Detelina Marinova

Journal of Marketing

Select article: An assessment of the Caribbean tourism organization’s collaborative marketing efforts

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Research article

First published 2015-1

An assessment of the Caribbean tourism organization’s collaborative marketing efforts

Nicole St. Hill, Acolla Lewis

Journal of Vacation Marketing

Select article: Linking Customer Management Effort to Customer Profitability in Business Markets

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Research article

First published 2004-11

Linking Customer Management Effort to Customer Profitability in Business Markets

Douglas Bowman, Das Narayandas

Journal of Marketing Research

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