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Research article

First published 2023-3

Consumer partnerships in research (CPR) checklist: A method for conducting market research with vulnerable consumers

Joan Carlini, Julia Robertson

International Journal of Market Research

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Research article

First published 2020-3

Creating Boundary-Breaking,Marketing-Relevant Consumer Research

Deborah J. MacInnis, Vicki G. Morwitz, Simona Botti [...]

Journal of Marketing

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Research article

First published 2015-6

Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR)

Bernardo Figueiredo, Jessica Chelekis, Benet DeBerry-Spence [...]

Journal of Macromarketing

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Other

First published 2010-3

Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing

Shona Bettany, Susan Dobscha, Lisa O'Malley [...]

Marketing Theory

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Research article

First published 2009-11

The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service Quality Evaluations

Chezy Ofir, Itamar Simonson, Song-Oh Yoon

Journal of Marketing

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Research article

First published 2007-08

`Culture' and the limits of innovation in marketing: Ernest Dichter,motivation studies and psychoanalytic consumer research in Great Britain,1950s—1970s

Stefan Schwarzkopf

Management & Organizational History

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Research article

First published 1987-2

Research on consumer behavior in direct marketing

Benjamin Sackmary

Journal of Interactive Marketing

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Research article

First published 2015-9

Social marketing research trends in consumer psychology

Cornelia (Connie) Pechmann

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2026

Digitalisation of qualitative marketing and consumer research

Janice Denegri-Knott

Marketing Theory

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Research article

First published 1987-12

Marketing Researchers as Consumers: An Analysis of the Use of the Journal of Marketing

Darrel D. Muehling, Joseph A. Cote, U. N. Umesh [...]

Journal of Marketing Education

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