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Research article

First published 2003-4

An Empirical Investigation of Marketing Strategy Quality in Medical Markets

Brian Smith

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2019-3

International Marketing Strategy in Emerging-Market Exporting Firms

Saeed Samiee, Suthawan Chirapanda

Journal of International Marketing

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Research article

First published 2003-9

Success and Failure in Marketing Strategy Making: Results of an Empirical Study across Medical Markets

Brian Smith

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2010-6

Sustainable Market Orientation: A New Approach to Managing Marketing Strategy

Robert W. Mitchell, Ben Wooliscroft, James Higham

Journal of Macromarketing

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Research article

First published 2002-12

Strategic Responses to Market Changes

Brian Smith

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2017-1

Semiconductor Pricing Strategy in USB Market: A Market Leader’s Dilemma

Neeraj Pandey, Nikhil Mehta, Shreya Basu Roy

Business Perspectives and Research

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Research article

First published 2011-3

Convergence and Divergence: Developing a Semiglobal Marketing Strategy

Susan P. Douglas, C. Samuel Craig

Journal of International Marketing

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Other

First published 2007-10

Developing a Promotional Strategy: Important Questions for Social Marketing

Rosemary Thackeray, Brad L. Neiger, Carl L. Hanson

Health Promotion Practice

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Other

First published 2005-1

The Challenges of Implementing a Marketing Strategy: A Practitioner's View

Malcolm Johnston, Michelle Tennens

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2014-12

Sustainable Export Marketing Strategy Fit and Performance

Athina Zeriti, Matthew J. Robson, Stavroula Spyropoulou [...]

Journal of International Marketing

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