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Articles (437)

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1-10 of 437 results for Marketing Management Competencies

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Select article: Competing for Attention in Knowledge Markets: Electronic Document Dissemination in a Management Consulting Company

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Research article

First published 2001-3

Competing for Attention in Knowledge Markets: Electronic Document Dissemination in a Management Consulting Company

Morten T. Hansen, Martine R. Haas

Administrative Science Quarterly

Select article: Using Proactive Marketing to Compete in the Managed Care Marketplace

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Research article

First published 1997-02

Using Proactive Marketing to Compete in the Managed Care Marketplace

Alison Cherney

Home Health Care Management & Practice

Select article: There is More to Marketing: An Encore to Layton's Ring Cycle and the Compelling Case for Marketing Systems Theory,Research and Management *

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Article commentary

First published 2016-8

There is More to Marketing: An Encore to Layton's Ring Cycle and the Compelling Case for Marketing Systems Theory,Research and Management *

Clifford J. Shultz

Australasian Marketing Journal

Select article: Competitiveness of India's Micro and Small Enterprises through Functional Competencies: Role in Nation's Development

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Research article

First published 2012-1

Competitiveness of India's Micro and Small Enterprises through Functional Competencies: Role in Nation's Development

Ravulaparthy Ramarao

Vikalpa: The Journal for Decision Makers

Select article: Developing Pedagogical Competence: Issues and Implications for Marketing Education

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Research article

First published 2010-8

Developing Pedagogical Competence: Issues and Implications for Marketing Education

Sreedhar Madhavaram, Debra A. Laverie

Journal of Marketing Education

Select article: Top Management Teams' Competencies for International Operations: Do they Influence a Firm's Result?

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Research article

First published 2015-6

Top Management Teams' Competencies for International Operations: Do they Influence a Firm's Result?

Marina O. Latukha, Andrei Yu. Panibratov

Journal of General Management

Select article: The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination

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Research article

First published 1998-10

The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination

Tiger Li, Roger J. Calantone

Journal of Marketing

Select article: Developing the Global Manager Using a Capability Framework

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Other

First published 2003-09

Developing the Global Manager Using a Capability Framework

Peter Townsend, Len Cairns

Management Learning

Select article: Executive Insights: International Marketing Managers: A Comparison of Japanese,German,and U.S. Perceptions

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Research article

First published 1999-03

Executive Insights: International Marketing Managers: A Comparison of Japanese,German,and U.S. Perceptions

Linda Gorchels, Thani Jambulingam, Timothy W. Aurand

Journal of International Marketing

Select article: Market sensing and situated dialogic action research (with a video camera)

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Research article

First published 2012-9

Market sensing and situated dialogic action research (with a video camera)

Katy Mason

Management Learning

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