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1-10 of 3797 results for Marketing Initiatives

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Select article: When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms’ Initial Public Offerings

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Research article

First published 2008-9

When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms’ Initial Public Offerings

Xueming Luo

Journal of Marketing

Select article: The benefits and costs of underwriters’ social capital in the US initial public offerings market

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Research article

First published 2004-11

The benefits and costs of underwriters’ social capital in the US initial public offerings market

Timothy G. Pollock

Strategic Organization

Select article: Disclosure Readability in Unregulated Financial Markets: Evidence From Initial Coin Offerings

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Research article

First published 2026-4

Disclosure Readability in Unregulated Financial Markets: Evidence From Initial Coin Offerings

Qing L. Burke, Ben Li, Chi Wan [...]

Journal of Accounting,Auditing & Finance

Select article: Role of Corporate Social Marketing Campaigns in Employer Branding: A Study of Campus Engagement Initiatives

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Research article

First published 2021-12

Role of Corporate Social Marketing Campaigns in Employer Branding: A Study of Campus Engagement Initiatives

Anuj Saini, Gordhan K. Saini, Shaurya Kumar

Social Marketing Quarterly

Select article: The failure of small British Initial Public Offerings on the UK Alternative Investment Market: A research note on spatial and industry effects

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Research article

First published 2013-9

The failure of small British Initial Public Offerings on the UK Alternative Investment Market: A research note on spatial and industry effects

Shima Amini, Kevin Keasey

International Small Business Journal: Researching Entrepreneurship

Select article: Market-oriented local employment initiatives in Germany

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Research article

First published 1998-8

Market-oriented local employment initiatives in Germany

Jürgen Schumacher, Karin Stiehr

Transfer: European Review of Labour and Research

Select article: Change in Food and Beverage Availability and Marketing Following the Introduction of a Healthy Food Financing Initiative–Supported Supermarket

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Research article

First published 2019-5

Change in Food and Beverage Availability and Marketing Following the Introduction of a Healthy Food Financing Initiative–Supported Supermarket

Chelsea R. Singleton, Yu Li, Angela Odoms-Young [...]

American Journal of Health Promotion

Select article: Transforming the Initial Marketing Education Experience

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Research article

First published 2010-04

Transforming the Initial Marketing Education Experience

Mark R. Young

Journal of Marketing Education

Select article: An Investigation of IPOs Initial Performance in Indonesian Market

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Research article

First published 2025-2

An Investigation of IPOs Initial Performance in Indonesian Market

Lidya Agustina, Anastasia Clara

Global Business Review

Select article: Marketing Initiatives,Expected Cash Flows,and Shareholders’ Wealth

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Research article

First published 2008-1

Marketing Initiatives,Expected Cash Flows,and Shareholders’ Wealth

Ramesh K.S. Rao, Neeraj Bharadwaj

Journal of Marketing

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