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Research article

First published 2017-09

Managing Retail Budget Allocation between Store Labor and Marketing Activities

Olga Perdikaki, Subodha Kumar, Chelliah Sriskandarajah

Production and Operations Management

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Research article

First published 2018-08

Optimal Advertising Budget Allocation in Luxury Fashion Markets with Social Influences: A Mean‐Variance Analysis

Chun‐Hung Chiu, Tsan‐Ming Choi, Xin Dai [...]

Production and Operations Management

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Research article

First published 2014-3

Market Development by Multinational Brands: Empirical Evidence from Indian Fast Food Retailing Business

Jaydeep Mukherjee

Vision: The Journal of Business Perspective

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Research article

First published 2009-11

A Hierarchical Marketing Communications Model of Online and Offline Media Synergies

Prasad A. Naik, Kay Peters

Journal of Interactive Marketing

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Research article

First published 2014-08

The Effect of Competition on R&D Portfolio Investments

Mark S. Zschocke, Benny Mantin, Elizabeth M. Jewkes

Production and Operations Management

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Research article

First published 2022-7

Destination Marketing: Optimizing Resource Allocation Using Modern Portfolio Theory

Khairil Johar, David Tan, Yun Maung [...]

Journal of Travel Research

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Research article

First published 2021-11

Optimizing Budget Allocation for Incentive-Based Active Travel Demand Management Solutions

Lin Xiao, Jiyan Wu, Ye Tian [...]

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 1992-5

Impact of Resource Allocation Rules on Marketing Investment-Level Decisions and Profitability

Murali K. Mantrala, Prabhakant Sinha, Andris A. Zoltners

Journal of Marketing Research

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Research article

First published 1964-1

Local Media Analysis through Marketing Considerations

Jeremy D. Sprague

Journal of Marketing

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Research article

First published 2010-8

Heuristics and Biases in Data-Based Decision Making: Effects of Experience,Training,and Graphical Data Displays

J. Wesley Hutchinson, Joseph W. Alba, Eric M. Eisenstein

Journal of Marketing Research

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