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1-10 of 7787 results for Market values

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Select article: A Theory of Marketing’s Contribution to Customers’ Perceived Value

Retricted access

Research article

First published 2022-11

A Theory of Marketing’s Contribution to Customers’ Perceived Value

Shekhar Misra, Kiran Pedada, Ashish Sinha

Journal of Creating Value

Select article: Demonstrating the Value of Marketing

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Research article

First published 2016-11

Demonstrating the Value of Marketing

Dominique M. Hanssens, Koen H. Pauwels

Journal of Marketing

Select article: Curating Value in Changing Markets

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Research article

First published 2016-6

Curating Value in Changing Markets

Jerome M. Hendricks

Sociological Perspectives

Select article: Marketing-as-practice: A framework and research agenda for value-creating marketing activity

Open access

Research article

First published 2023-6

Marketing-as-practice: A framework and research agenda for value-creating marketing activity

Per Skålén, Bernard Cova, Johanna Gummerus [...]

Marketing Theory

Select article: The Concept of Market Value: A Critical Note on Itoh's Theory

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Research article

First published 2008-12

The Concept of Market Value: A Critical Note on Itoh's Theory

Francisco Paulo Cipolla

Review of Radical Political Economics

Select article: Implementation of a Marketing Plan Based On Management By Values

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Other

First published 1989-8

Implementation of a Marketing Plan Based On Management By Values

Glenn P. Hogan, Gerald E. Goll

Journal of Hospitality & Tourism Research

Select article: The Market,Values and Coordination of Actions

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Research article

First published 2009-08

The Market,Values and Coordination of Actions

Risto Kangas

Journal of Classical Sociology

Select article: Selling National Value at the Auction Market: The London and Dublin Markets for Irish Art

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Other

First published 2011-3

Selling National Value at the Auction Market: The London and Dublin Markets for Irish Art

Marta Herrero

Cultural Sociology

Select article: A Macromarketing Response to Crisis – Creating Shared Value for Market Recovery

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Research article

First published 2026

A Macromarketing Response to Crisis – Creating Shared Value for Market Recovery

PK Siddharth

Journal of Macromarketing

Select article: Marketing Outcomes and Shareholder Value: A Review and Research Agenda

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Research article

First published 2025-7-03

Marketing Outcomes and Shareholder Value: A Review and Research Agenda

Johnson C. Madathil, Justin Paul, Nithya Murugan

International Journal of Market Research

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