Search results: Sage Journals

Restricted accessResearch articleFirst published September, 2019

Marketing in the Sharing Economy

Giana M. Eckhardt, Mark B. Houston, Baojun Jiang [...]

Journal of Marketing

Restricted accessResearch articleFirst published April, 2003

Andrée Bates, Edwin Bailey

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Restricted accessResearch articleFirst published July, 2022

Abhi Bhattacharya, Neil A. Morgan, Lopo L. Rego

Journal of Marketing

Restricted accessResearch articleFirst published September, 2013

Lopo L. Rego, Neil A. Morgan, Claes Fornell

Journal of Marketing

Restricted accessResearch articleFirst published December, 2018

Robert F. Lusch, Jameson K. M. Watts

Marketing Theory

Restricted accessResearch articleFirst published April, 2005

José Antonio Rosa, Jelena Spanjol

Journal of the Academy of Marketing Science

Restricted accessResearch articleFirst published August, 2010

Mark D. Uncles, Robert East, Wendy Lomax

Australasian Marketing Journal

Restricted accessResearch articleFirst published September, 2022

Amarjeet Singh

Social Marketing Quarterly

Restricted accessResearch articleFirst published February, 2017

Chiang-Ming Chen, Yu-Chen Lin, Ho-Wen Yang

Tourism Economics

Restricted accessResearch articleFirst published March, 2018

David Bendig, Daniel Willmann, Steffen Strese [...]

Journal of Marketing