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Articles (223)

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1-10 of 223 results for Market research online communities

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Select article: Ideal Participants in Online Market Research: Lessons from Closed Communities

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Research article

First published 2013-11

Ideal Participants in Online Market Research: Lessons from Closed Communities

Aleksej Heinze, Elaine Ferneley, Paul Child

International Journal of Market Research

Select article: The Field behind the Screen: Using Netnography for Marketing Research in Online Communities

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Research article

First published 2002-2

The Field behind the Screen: Using Netnography for Marketing Research in Online Communities

Robert V. Kozinets

Journal of Marketing Research

Select article: Motivations for and outcomes of participating in research online communities

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Research article

First published 2018-5

Motivations for and outcomes of participating in research online communities

Juyoung Bang, Seounmi Youn, James Rowean [...]

International Journal of Market Research

Select article: Harnessing Online Research Communities for Co-creation in Social Marketing

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Article commentary

First published 2024-9

Harnessing Online Research Communities for Co-creation in Social Marketing

Agnès Helme-Guizon

Social Marketing Quarterly

Select article: Walking the Talk: Co-Creating the Future of Market Research Online Communities

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Research article

First published 2012-7

Walking the Talk: Co-Creating the Future of Market Research Online Communities

Thomas Troch, Tom De Ruyck

International Journal of Market Research

Select article: Cohesion in Online Student Teams Versus Traditional Teams

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Research article

First published 2016-4

Cohesion in Online Student Teams Versus Traditional Teams

David E. Hansen

Journal of Marketing Education

Select article: Netnography as a marketing research tool in the fashion industry in Southeast Europe

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Research article

First published 2020-7

Netnography as a marketing research tool in the fashion industry in Southeast Europe

Natyra Xharavina, Alexandros Kapoulas, George Miaoulis

International Journal of Market Research

Select article: Crowdsourcing 101

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Research article

First published 2013-3

Crowdsourcing 101

Claudia Parvanta, Yannig Roth, Heidi Keller

Health Promotion Practice

Select article: Going undercover: Online domestic tourism marketing communication in closed and open Facebook groups

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Research article

First published 2019-7

Going undercover: Online domestic tourism marketing communication in closed and open Facebook groups

Osnat Roth-Cohen, Tamar Lahav

Journal of Vacation Marketing

Select article: ‘Connected Research’ - How Market Research can Get the Most out of Semantic Web Waves

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Research article

First published 2009

‘Connected Research’ - How Market Research can Get the Most out of Semantic Web Waves

Niels Schillewaert, Tom De Ruyck, Annelies Verhaeghe

International Journal of Market Research

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