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Articles (16)

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1-10 of 16 results for Market mavenism

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Select article: Consumer Ethnocentrism,Market Mavenism and Social Network Analysis

Retricted access

Research article

First published 2018-8

Consumer Ethnocentrism,Market Mavenism and Social Network Analysis

Isaac Cheah, Anwar Sadat Shimul

Australasian Marketing Journal

Select article: The Market Maven: A Diffuser of Marketplace Information

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Research article

First published 1987-1

The Market Maven: A Diffuser of Marketplace Information

Lawrence F. Feick, Linda L. Price

Journal of Marketing

Select article: Generalized marketplace influencers’ (market mavens’) attitudes toward direct mail as a source of information

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Research article

First published 1993-11

Generalized marketplace influencers’ (market mavens’) attitudes toward direct mail as a source of information

Kenneth C. Schneider, William C. Rodgers

Journal of Interactive Marketing

Select article: Internet Mavens In India

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Research article

First published 2009-7

Internet Mavens In India

Kathleen A. Krentler, Nripendra Singh

Paradigm: A Management Research Journal

Select article: Internet Mavens in India

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Research article

First published 2010-1

Internet Mavens in India

Kathleen A. Krentler, Nripendra Singh

Metamorphosis: A Journal of Management Research

Select article: Lifestyle Segmentation of e‐Mavens

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Research article

First published 2013-7

Lifestyle Segmentation of e‐Mavens

Rajeev Kumra, Anjali Malik, Arnab Bhattacharya

Metamorphosis: A Journal of Management Research

Select article: Consumer Identification with Store Brands: Differences between Consumers According to Their Brand Loyalty

Open access

Research article

First published 2015-4

Consumer Identification with Store Brands: Differences between Consumers According to Their Brand Loyalty

Natalia Rubio, Nieves Villaseñor, Javier Oubiña

BRQ Business Research Quarterly

Select article: Mavenness: A Non-Explored Trait of Quality Salespeople

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Research article

First published 2009-1

Mavenness: A Non-Explored Trait of Quality Salespeople

Phani Tej Adidam

Paradigm: A Management Research Journal

Select article: Towards a Better Understanding of Fashion Clothing Involvement

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Research article

First published 2012-5

Towards a Better Understanding of Fashion Clothing Involvement

Sally Rebecca Hourigan, Ursula-Sigrid Bougoure

Australasian Marketing Journal

Select article: Music mavens revisited: Comparing the impact of connectivity and dispositions in the digital age

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Research article

First published 2021-8

Music mavens revisited: Comparing the impact of connectivity and dispositions in the digital age

Marc Verboord

Journal of Consumer Culture

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